Bern (Switzerland), 12. June 2013 – INTERSPORT increased its retail sales by 3% from 9.9 billion Euro to 10.2 billion Euro in 2012. Important growth drivers were the areas "Football" - with the UEFA EURO 2012 in Poland and Ukraine – as well as “Running” and “Fitness”. In 2013 retail sales are expected to be comparable with 2012.
2012 was a very important year for INTERSPORT. The group, which operates stores in 41 countries, reached retail sales of 10.2 billion Euro. This is the best retail sales result ever achieved in the long history of INTERSPORT. In addition, the acquisition of The Athlete’s Foot marked another milestone for the world’s biggest sports retailer.
“The 2012 performance once again underlines the effectiveness of our strategy to focus clearly on the INTERSPORT brand. We will continue to further invest in the brand at the local, national and international level. Our business model pursues a uniform international approach, however leaving enough room for national adaptations. This local adaptation guarantees we remain close to our consumers. Further success factors are: long-term, trusted, good supplier relations as well as the possibility for the retailers to display their entrepreneurial spirit under the INTERSPORT banner. In short, we seek a sustainable growth strategy, as we favour long-term success over short-term profit maximisation”.
“Running” and “Fitness” remain trend-setters.
INTERSPORT continued to benefit from the global trend towards fitness and wellbeing. Consequently, INTERSPORT’s core competencies like “Running” and “Fitness” have disproportionately contributed to the retail sales increase in 2012.
Other categories like football, wintersport and outdoor added positively to the sales results. Football driven by the UEFA EURO 2012 in Poland and Ukraine, where INTERSPORT acted as the official sport shop, winter products due to cold weather in January and February as well as in the first half of December and the outdoor category remained stable after several years of substantial growth.
With view to the geographical markets, the strongest retail sales increases were recorded in Austria, Canada, Finland, France, Germany, the UK and Sweden as well as in most countries of Eastern Europe.
Ongoing success in the core markets and expansion into new regions
Besides enhanced development in its traditional markets, INTERSPORT will continue its expansion into new markets. In August 2013, the first three INTERSPORT shops will be opened in China followed by the first store opening in Morocco in fall. In the first half 2014 the market entry in Belarus will be realized with the opening of the first three stores. At the end of 2012 INTERSPORT had a total of 5'419 points of sales.
Integration of “The Athlete’s Foot” has been implemented as planned
Shortly prior to Christmas 2012 the acquisition of 100% of the US based franchise retail chain “The Athlete’s Foot” was concluded. The Athlete’s Foot sells mainly sports shoes that satisfy both performance and lifestyle customers and consists of stores in 27 countries. For the most part the integration process is nearly completed.
Several working groups are currently preparing important, future strategic elements of “The Athlete’s Foot”. This includes the positioning, brand values, store concept, the procurement and expansion strategy as well as the business model.
“In six to nine months we will be able to present the future long-term strategic direction of “The Athlete’s Foot”. The experiences made so far are promising. We consider it realistic to develop more than 1’500 The Athlete’s Foot stores by 2025”
is Franz Julen’s looking forward projection.
Stable retail sales for 2013 are expected
Especially due to the bad weather, but also due to the challenging economic situation in many European countries linked to reduced consumer spending, the first five months of this year have been difficult. Moreover, in 2013 major sports events are missing.
"In spite of the rather unfavourable conditions for 2013, it is our goal to reach stable retail sales"
Franz Julen looks ahead.
With a turnover of over EUR 10.2 billion and more than 5‘400 sports stores in 41 countries, INTERSPORT holds its position as the leader in the global sporting goods retail market.
For further information:
Franz Julen
IIC - INTERSPORT International Corp./ Wölflistrasse 2 / 3006 Bern / Switzerland
Tel: +41-31-930 7803 / Fax: +41-31-930 7897 / e-mail: franz.julen@intersport.com
Web www.intersport.com
Source Intersport International Corp through press release
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