Business poeple : Robert Meers Joins AlignMed as CEO

AlignMed, the developer of wellness wear, has announced the appointment of Robert J. Meers, a previous top executive at Reebok and Lululemon, as the firm's chief executive officer.

Meers brings a highly distinguished career as a top executive to the AlignMed leadership team to help drive the company's growth and strategic direction. His diverse and multi-faceted background encompasses the National Football League, the Cold War and the building of iconic consumer brands.

"The most exciting opportunities I've been involved with are aggressive, entrepreneurial companies that are innovating and creating solutions to problems that had simply been accepted and lived with," Meers said. "Posture affects everyone, but it's probably the best kept secret in wellness. I've spent a lot of time in the garment and apparel business. AlignMed is the first company to develop a garment that can actually help correct and shape the body's alignment and balance. Plus, the concept has been vetted and tested by a panel of medical doctors and research clinics. It's a revolutionary achievement."

Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small, yoga apparel business to a billion-dollar, international public enterprise. Before that, he served as president and CEO of Syratech Corp., a Thomas H. Lee portfolio company. He also spent over 15 years at Reebok, when the company grew from $13 million to $3.5 billion sales, where he built significant shareholder value by establishing the Greg Norman and Rockport brands, among others. He served as President and CEO from 1996 to 1999.

In addition to his business career, Meers played in the NFL with the Minnesota Vikings. Following his NFL career, he was recruited to work covertly for the United States during the Cold War in West and Soviet-controlled East Germany. He is a graduate of the University of Massachusetts at Amherst's School of Hotel, Restaurant and Travel Administration.

AlignMed is the creator of Align evidence-based wellness wear that incorporates its Neuroband touch/tension technology to help people achieve the benefits of good posture, one of the most under-appreciated aspects of health and wellness.

Source AlignMed