Media people : Pale Morning Media adds ski industry marketing pro Patrick Brown to growing public relations team

Waitsifeld, VT, Jun 04, 2013 -
Pale Morning Media today announced the addition of account manager Patrick Brown, strengthening the agency’s growing expertise in snowsports retail, resort marketing and strategic communications.

Most recently, Brown served as the Communications Manager at Sugarbush Resort (Warren, Vermont). His work included media relations, social media management, crisis communications, content creation, digital communications and partnership development.  In all fields, Brown’s efforts were credited with increasing skier visits and sales.

Brown’s previous experience includes ski industry sales and marketing roles in Alaska, Vermont, Utah and Chile – as well as multiple seasons on the retail floor at Christy Sports in Snowbird, Utah.

“Patrick has the diverse personal and career experience we’re looking for at Pale Morning Media.  Most importantly, he knows from direct professional experience that PR isn’t about some soft and fuzzy target like ‘raising brand awareness.’  It’s about driving sales,” said Drew Simmons, founder and president of the agency.


Hailing from the ice of New England, Brown is a lifelong skier whose off season pursuits include fly fishing, sailing, road biking and mountain biking.   In addition to his ski industry and communication experiences, Brown brings a keen interest in entrepreneurship and business development to his new role.

Brown can be reached by email at patrick@palemorning.com, at his direct line at 802.277.1138, or at the Pale Morning Media main number at 802.583.6069.



ABOUT PALE MORNING MEDIA: 
Pale Morning Media (www.palemorningmedia.com) is a public relations, and creative communications agency specializing in the outdoor world.  Based in Vermont’s Mad River Valley with a satellite office in Portland, Maine, Pale Morning Media’s client roster includes leading brands and organizations from North America and Europe in the outdoor, fishing, wintersport, travel and lifestyle markets.
Founded in 2001, Pale Morning Media employs seven full-time staff members and a variety of independent contractors.  Their professional staff includes a blend of former journalists and lifelong outdoor enthusiasts, and their familiarity with the evolving media landscape is matched by a nuanced understanding of what makes a piece of gear, a destination or a story truly newsworthy.

For more information about Pale Morning Media, please send an email to hello@palemorning.com.

Drew Simmons / Pale Morning Media / Drew@palemorning.com / 802.265.0007