Westlake Village, Calif., Jun 03, 2013 -
Vapur®, designer and manufacturer
of the original Anti-Bottle, announces the launch of its new
award-winning Explorer Series MicroFilter. In an effort to continue
serving consumer hydration needs for every situation, Vapur moves beyond
the bottle to introduce its first filtration system.
The
MicroFilter, named Gear of the Year by National Geographic and Gear of
the Show by Outside Magazine at Outdoor Retailer among other accolades,
is a lightweight, chemical-free water purification system
that utilizes the most advanced hollow fiber membrane technology on the
market. With an absolute pore size of 0.2 microns, the MicroFilter
safely removes 99.9999-percent of waterborne bacteria (such as
Salmonella, Cholera and E. Coli) and 99.9-percent of protozoa (including
Cryptosporidium and Giardia), making for safer drinking water in the
backcountry or while traveling. The filtration system on the MicroFilter
meets the U.S. EPA standards and exceeds CDC recommendations for water
purity.
“We are thrilled to launch Vapur’s first filtration
product and introduce our outdoor-focused Explorer Series,” said Jason
Carignan, co-founder and Chief Design Officer at Vapur. “No batteries,
no pumping, no waiting, the MicroFilter is simply the easiest way to
ensure safe drinking water on backcountry adventures. Our brand is
always at the forefront of hydration innovation, and we are proud to
have the MicroFilter continue that legacy.”
The MicroFilter is sold as a filter and bottle set with a 1L Eclipse Anti-Bottle in either Olive or Night Blue (MSRP
$69.99). In addition to using it with the Anti-Bottle, the MicroFilter
can also be used like a straw to drink straight from the water source or
squeezed from the Anti-Bottle into another beverage container.
Together,
the bottle and MicroFilter weigh just 2.7 ounces for ultimate
portability, and the MicroFilter is capable of purifying hundreds of
liters of water from lakes, rivers, streams and tap water over its
lifespan. The MicroFilter also includes a stop feature, so users will
know it has maxed out its usage when the water completely stops flowing
through the spout.
For more information and to purchase the new MicroFilter, visit Vapur.us/MicroFilter.
About Vapur, Inc.
Founded
in 2009, California-based Vapur, Inc. is on a mission to make hydration
incomparably portable. As the leading designer, marketer and
distributor of reusable, handheld, collapsible hydration products,
Vapur’s Anti-Bottles® have been adopted by athletes, celebrities,
activists and families alike. The ultra-durable Anti-Bottle is proudly
manufactured in the USA, BPA-free, freezable and dishwasher-safe.
Privately held, with products available worldwide, Vapur contributes a
portion of all sales to water-related and environmental causes. For more
information, visit www.vapur.us and as always, “Live Flexible.”
Claire Rabun / Verde PR & Consulting / crabun@verdepr.com / 970-259-3555
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