Business news : Nikita set for change, unveiling COPSON ST. collaboration at Agenda

Portland, Or. (July 16, 2013): Founded in Iceland in 1999 as a women's specific action sports lifestyle brand, the story of Nikita continues to evolve with the launch of the new COPSON ST. collaboration at Agenda—Laid-back attitude in a sun-kissed capsule collection.

Creator of fashion blog COPSON ST., Maria Falbo radiates style with her flare forurban-tropic living. We translated Maria’s tropical vibes and eye for style into two unique prints with a touch of acid wash and skate-luxe magic. Spring/ Summer 2014 features three additional collections for soaking in a surf, skate and summer lifestyle—all carefully designed to blur the line of beach and street with effortless style and a tropical twist.

Carla Murphy, Brand Director for Nikita commented, “We are excited to be bringing a collab to market for summer 2014—the combination of Maria’s love of low-slung, summer living and Nikita’s understated design has resulted in a truly unique collection full of spirit and interesting aesthetics. Muted graphical expression combined with everyday ready-to-wear clothing has made this a collection for every girl, whatever their activity."

With a new marketing structure now in place for N. America, Nikita is set for change after the recent acquisition by Finnish sporting goods company Amer Sports in Q4 of 2011. As the integration of the brand evolves for the action sport division of Amer, the group is excited about the promising future of Nikita as a 360-degree brand and continuing to bring authentic product for women to market.

"What we said was vital upon purchasing Nikita was that we always keep true to what the brand is. To me, The Copson St. collab is a cool idea, with cool people and products. That is the purest form of Nikita I know and upon bringing it all together it feels pretty powerful. " – Brad Steward, President of Action Sports

Look for Nikita at Agenda as the brand unveils the Spring/Summer line including the Copson St. collab alongside the all new Nikita Life assortment. Soak up the sun and bury your feet in the sand with a collection built around the pace of summer life. Fashion cruises forward.

For more info visit www.nikitaclothing.com

NIKITA has been designing fashion-forward women’s apparel with its heart deeply rooted in action sports for over a decade from Reykjavík, Iceland. Growing from the iconic street-wear line, the brand now offers technical outerwear, snowboards and bindings crafted for both function and flare—Fashion Cruises Forward.

By press release