New products : Icebug™ Debuts Summer Trail Running Products At ORSM 13

Jul. 18, 2013 - BURLINGTON, Vt. -- Entering the North American summer trail running market, Icebug Footwear will be exhibiting at Outdoor Retailer Summer Market, showing their Spring 2014 line, including the new Ardor and Enlight styles, as well as their proprietary line of ArchFlex®

insoles, which they just started to introduce 12 months ago in this market.

“Summer footwear and insoles are a logical expansion of the Icebug brand in North America,” said Evan Wert, North American Director of Sales and Marketing for Icebug . “North American efforts have been ramping up in the past year as we expand beyond just being thought of as a “winter only” brand, and introduce year-around Traction to the marketplace.”

Icebug knows that the need for traction is not limited to winter. For serious runners, walkers, and travelers who encounter a myriad of conditions, the added traction of the BUGrip® Technology featuring carbide steel studs fixed into Icebug’s proprietary rubber compound, provides unparalleled traction over roots and rocks. The new RB9X rubber compound provides amazing grip without sacrificing durability to overcome obstacles from roots and rocks to the line at the coffee shop.

If attending ORSM 13, stop by the Icebug booth #PV461 and pick up a pair of Arch Flex Insoles on us, when you trade in your existing insoles, and enjoy a refreshing SnoCone!

Links:

Icebug: http://www.icebug.se 

Icebug on Facebook: http://www.Facebook.com/Icebug.Official 

Arch Flex Insoles: http://www.archflexsystem.com

Want to know more about Icebug? Please contact:

Jamie Storrs          JamieS@TerraPublicRelations.com          307.733.8777

About ICEBUG: 

Icebug Is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.se.

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