Oxnard, Calif. (July 23, 2013)—HEX,
award-winning fashionable techcessories brand, today announced the
release of the Haze collection, its newest product line for summer.
Engineered around art designed specifically for HEX by renowned artist
Eric Haze, this collection symbolizes a pleasant departure from the
current day status quo in the accessories category and is a welcomed
surprise for those seeking to spice it up this summer. Pairing the
recognizable silhouettes of HEX with the imagination of Haze, this
unique collection is a testament to both the creative process and
functionality blending together. Through the fusion of staple HEX traits
like 16oz waxed coated canvas, protective storage compartments and deep
contrasting colors completed with the boldness of pattern that only an
icon like Haze could design, this collection is a welcomed addition to
this summer’s lineup.
“The idea behind the Haze collection
was actually pretty simple in theory, in that we just wanted to give
him a blank canvas and allow him do what he does best,” says Carl
Steindler, marketing manager, HEX. “Of course we had ideas about colors
and key silhouettes, but overall we wanted him to paint his picture for
us, and it’s because of that detachment that I think this collection
will be a great success. Nothing was forced or contrived which is a
dream come true when working with any artist. We couldn’t be happier
with the result.”
“I’m really excited about this HEX collaboration and our new
collection, which totally represents the kind of balance between art,
design and product I’ve been striving for over these past few years,”
states Eric Haze. “The sophistication of the HEX product line provided a
great canvas for me to work with and lent itself perfectly to the kind
of geometry and pattern work we applied to it, and I really think the
end result has a very grown up, sexy feel to it which I’m deeply
satisfied with.”
Featuring two color ways, both a black/grey and blue/grey option, the Haze collection’s
spirited pattern and bold color palette really accentuate the multiple
features found within the bags themselves. From carefully thought out
accessibility features in the form of fleece-lined laptop, tablet and
mobile phone storage compartments to the more sophisticated design
elements comprising magnetic closures and genuine leather trims, this
collection truly offers a full range of products to suit any need.
Whether it’s the Cloak Backpack, Tote Bag, Laptop Duffel, 13” Laptop Sleeve or Axis Wallet for iPhone 5,
with prices ranging from $44.95 to $119.95 there’s no doubt that much
more than just a small something can be found by anybody looking to
protect and carry their precious tech devices in the height of artistic
style this summer.
For more information on the Haze collection and HEX’s complete line of techcessories, visit www.shophex.com or follow them on Facebook, Twitter and Instagram. For further background on the artist Eric Haze, we encourage you to check out www.interhaze.com or say hello to him on Twitter as well.
*In conjunction of both HEX and Eric Haze’s continued support of
the arts, especially within New York and Los Angeles inner-city schools,
they have both chosen to donate some limited edition, Archival Quality
Silkscreen Prints to be sold with all proceeds benefiting Urban Arts
Partnership. The prints measure 22” x 30” and are a direct
representation of this new collection itself. Each is hand signed by
Haze himself and numbered exclusively to 50. For more information on how
you could win one of these extremely rare pieces of art and support a
great cause in the process please visit www.shophex.com/urbanarts now!
About HEX
Established in 2010, HEX is proud to bring fashion forward
thinking to the often mundane world of tech apparel and merchandise.
With over 20 years of design roots in the fashion industry, HEX has not
only come on the scene, but stolen it. With a collection that showcases a
stylish array of bags, wallets and cases, HEX has fused fashion with
technology to create innovative products that will no doubt garner
top-quality storage for all of your tech devices without damaging your
style or street cred. We’re here to serve… More information on HEX can
be found on www.shophex.com, Facebook, Twitter and Instagram.
About Eric Haze
Born in 1961, native New Yorker Eric Haze has been making his
impact felt in the worlds of art, design and product for over three
decades. As an original member of the Soul Artists and Zoo York skate
crew, Haze was one of the first generation of legitimate graffiti
artists to emerge into the art world in the early 1980′s. With a
continued passion for lettering and the written word at heart, Haze
switched gears in the mid 80′s studying design at the School of Visual
Arts (SVA) preparing himself to take on a new focus in the world of
graphic design and art direction. Upon setting up his first design
studio in 1985, Haze quickly emerged as one of the singular graphic
artists of his time born out of the original hip-hop movement working
with artists Public Enemy, The Beastie Boys, LL Cool J, EPMD, Young MC
and Tone Loc, as well as seminal record labels like Delicious Vinyl,
Cold Chillin’ and Def Jam. Present day, Haze continues to direct his
brand, art and design studio out of their Williamsburg, Brooklyn
headquarters. His work has been featured in notable galleries and
museums including MOCA, MoMA, Fun Gallery and Known Gallery as well as
alongside other iconic artists Keith Haring, Jean Micheal Basquiat and
Andy Warhol. Haze has also collaborated commercially with Nike, G-Shock,
Honda, and now HEX. Further info: www.interhaze.com
About Urban Arts Partnership
Urban Arts Partnership advances the intellectual, social and
artistic development of underserved public school students through
arts-integrated education programs to close the achievement gap. Founded
in 1991, they currently partner with 96 New York City and 9 Los Angeles
public schools, impacting more than 9,000 students through programs
proven to boost academic achievement and promote positive youth
development. Further info: www.urbanarts.org
By press release
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