Web news : Ride Snowboards Releases New Website and Gear for 2014

SEATTLE, Wash. (July 23, 2013) – Though the summer temps still beg for boardshorts and flip flops, winter is always on the brain at Ride Snowboards as they launch their new 2014 website complete with all the spiciest goods for snow. For more than 20 years, the youthful, innovative brand has been living the dream bringing industry-leading products and craftsmanship to riders – and they aren’t letting up any time soon. The fact is, there’s a lot of hotness going on with Ride’s 2014 outerwear, hardgoods and accessories, and it’s all coming to you on their new buffed-out, easy-to-surf site.

 Our new line brings together the latest style, innovation, and upgraded technologies, along with the results of our pro teams’ efforts in designing a handful of new signature products that we are super excited to bring to market,” said Casey Raymer, Global Brand Director at Ride. “Bringing a new look and feel to our website and offering a cleaner, easier way to check out the new goods, tech info, athlete news, and more, is really the kick-off to the season for us.”

Once you hit the new site, you’ll immediately be drawn into the upgraded layout, with captivating imagery and big, easy-to-navigate product and news sections that breathe snowboarding. With new features like 360-degree spin views on products, a full info guide to Ride’s new technical outerwear featuring Cocona® technology and the new ACT™ System, and in-your-face highlights on the top gear stories for 2014, the site speaks for itself.

Ride has every rider covered head-to-toe when it comes to gear. The new 2014 collection includes the Buck Up – team rider Seb Toutant’s new signature board – which features Popwalls™ Sidewalls and graphics by artist Stevie Gee that make it Ride’s most epic park board yet. For those looking for a board that can hit the hill hard but not the wallet, the brand spanking new all-mountain Crook offers full-performance at a price that’s criminal. And for ladies, don’t miss the new Hellcat complete with Popwalls™ sidewalls, Membrain® top sheet, and some serious badass graphics.

Ride’s new El Hefe binding features the new, industry-first Carbon Slimeback™ highback that meshes the lightweight pop and strength of carbon and dampening qualities of urethane to create the stoutest, smoothest ride possible. For the feet, the new Lasso boot debuts Ride’s proprietary Tongue Tied™ closure system that brings next level heel hold with a few clicks of a Boa dial.

By press release