Aug. 26, 2013 - NEW YORK -- Columbia University’s School of Continuing Education appointed today new management positions for Master of Science Program in Sports Management a two year period post through 2015. Vince Gennaro will serve as Curriculum Assessment and Evaluation Chair; Joseph Favorito as Director of Industry Relations; and Bess Brodsky as Sports Career Specialist. They will report to Dr. Lucas G. Rubin, the program director.
“We are very excited that Vince, Joe and Bess have decided to take these expanded roles,” Dr. Rubin said. “Their passion for the industry, their extensive backgrounds in sport, and their long-standing and genuine interest in our students and Columbia’s program make them outstanding choices to help us pursue our continued emphasis on programmatic quality and student success.” Both Gennaro and Favorito have been longtime instructors in the Columbia program, while Brodsky has organized and participated in a number of program events and mentored students over the past few years.
The author of Diamond Dollars: The Economics of Winning in Baseball, Vince Gennaro served as a consultant to Major League Baseball teams and president of the Society for American Baseball Research (SABR), following a successful business career, including a 20-year career at PepsiCo and ownership of a women's pro basketball franchise. At PepsiCo, Gennaro was president of Pepsi's Fountain Beverage Division and headed a billion dollar bottling business, after holding senior positions in marketing, sales and operations. He is a frequent guest commentator in the media on sports business topics. As Curriculum Assessment and Evaluation Chair (CAEC), Gennaro will monitor and oversee multiple aspects of the program’s academics, with specific responsibility for data collection and analysis activities related to measuring, assessing and evaluating curricular outputs. He will also chair the program’s Curriculum Advisory Committee.
Joe Favorito has over 30 years of strategic communications, marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He has managed the day-to-day activities in strategic communications for organizations, including the New York Knickerbockers, the Philadelphia 76ers, the WTA Tour and the United States Tennis Association. For the past five years, he has been an independent consultant in crisis communications, social media, strategic planning, publicity and business development for clients that include Bloomberg Sports LP, Schiller Management/the Global Options Group, the John McEnroe Academy, Front Row Marketing, Spike TV, USA Wrestling, and Major League Baseball among others.
An associate producer for the Tony-nominated hit Broadway show Lombardi, he was part of the creative team for the production of Magic/Bird. He authored the first-ever text on the sports publicity industry (Sports Publicity, published in August 2007 by Reed Elsevier) and has been a guest speaker on sports marketing, social media and communications at numerous institutions, including Princeton University, Georgetown University, New York University, and the Stanford University Graduate School of Business.
As Industry Relations Director (IRD), he will oversee industry outreach and engagement activities and support other appropriate academic and para-curricular initiatives. The IRD will also supervise the social media aspects for the program.
Bess Brodsky is a sports and entertainment industry veteran with 25 years of experience working in sponsorship, partnership marketing, sales and promotions for popular brands such as Madison Square Garden, MSG Network, ESPN, The New York Times, the Sports Museum of America, US Soccer, Radio City Music Hall and the Radio City Rockettes. She currently holds the position of President of BB Consulting, a marketing consulting company focusing on branding, marketing, sponsorship management, proposal development and career strategies. Prior to starting her own company, Bess worked as a full-time consultant; sponsorship director for the Sports Museum of America; and a senior consultant at ESPN in the Integrated co-marketing department. At ESPN, Bess oversaw a multimillion dollar investment from Lexus with Monday Night Football; managed multimedia promotions through various online channels, including retail, online, on-premise and print.
The Sports Career Specialist will work with students on career initiatives and placement, strategic skills coordination and other roles with regard to special events.
About Columbia University’s Master of Science in Sports Management Program
www.ce.columbia.edu/sports
Columbia’s part-time master's degree program in Sports Management trains professionals for advanced work in all sectors of the sports industry through access to the resources of a world-class university. Students complete core courses in business and leadership, and augment/personalize their studies with access to courses from across the university and its affiliates. Based in New York City, a nexus of the sports world, students learn from standing Columbia faculty as well as an exclusive network of industry leaders. The program has assembled one of the most elite groups of industry professionals in the sports business, including Val Ackerman, Commissioner of the Big East Conference, former CBS Sports President Neal Pilson, and Tony Ponturo, a pioneering leader in sports marketing.
Aucun commentaire:
Enregistrer un commentaire