New product : Electric releases Italian acetate collection

San Clemente, CA - Electric announced today the release of the Handmade Italian Acetate sunglass collection. 

 

The Electric Handmade Italian Acetate sunglass collection features premium Mazzucchelli Acetate material and industry leading lens technology by Carl Zeiss Vision. Established in 1849, Mazzucchelli is the number one producer of acetate for the fashion industry and is one of the most innovative companies in the plastics market. Carl Zeiss Vision, now over 150 years old, continues to offer cutting edge vision products and is a pioneer for optical design and engineering. 

 

Previously, Electric manufactured its acetate eyewear collection in Asia, a popular choice for many fashion and action sport brands. Italian craftsmanship has set the global standard for luxury product engineering. Meticulous attention to detail, first choice materials and high standard processes, have placed Italian craftsmanship at the pinnacle of sunglass manufacturing. 

 

“Bringing our acetate program to Italy has been a key piece in the elevation of our sunglass quality over the last year. From our melanin infused lenses in our mold injected products, through to our new acetates, the entire line utilizes the finest materials and Italian craftsmanship” -Kip Arnette, Chief Design Officer and Co-founder

 

Available now, the first two pieces in the line are the newly refined Detroit XL and Hardknox. Both styles offer classic styling with modern refinements, as well as a heavy dose of attitude. The second drop of the collection will debut with new styles for Spring 2014.

 

DETROIT XL

Electric’s ode to the iconic design aesthetics of the 60’s, the Detroit XL is the epitome of style, groove and sophistication. A blend of James Dean, Bob Dylan and JFK translated through refined swooping lines and bold accents; this frame is a mix of timeless style and quality. 

 

HARDKNOX

Roll with the punches in the new Hardknox, an edgy twist on legendary style. Pristine lines, classic temples and scalloped arms blend together to create a frame that is distinguished yet smooth. 

 

For more information, go to: www.electricvisual.com

 

By press release