Customized, Instructor Led Programs Make Training At Home More
Effective & Motivating Than Ever
Vancouver, Wash.October 23, 2013: Nautilus, Inc. (NYSE: NLS), a leader in
innovative home fitness equipment, has launched a series of
customizable, trainer-led workouts that are fun, motivating and tailored
to all fitness levels.
The Bowflex SelectTech Trainer is a free, interactive strength and
cardio-training application. The app includes Standard Workouts, Six
Week Programs and Quick Workouts that provide total body training
regardless of time or skill level. The interactive experience is
tailored to help users meet their fitness goals, and master new moves,
while music selections from their favorite playlist or album keep them
motivated throughout the workout.
“Along with being a first for our company, The Bowflex SelectTech
Trainer app is another example of our continuing commitment to making
fitness achievable for everyone. By creating a digital experience we are
providing them with tools that will help them reach their fitness goals
well after the sale,” said Bruce Cazenave, CEO of Nautilus, Inc. “This
app is one more way we can combine a gym quality workout with the
convenience and comfort of being at home. It even works for those who
don’t already own a Bowflex product.”
The Bowflex SelectTech app allows users to track workouts, monitor
progress and connect with an online fitness community. The free
workouts, including Crazy Core, Integrated Fitness and workouts targeted
for specific muscle groups, are all custom-designed for use with the
Bowflex SelectTech Dumbbells, but can also be used with any free weight
system.
The top selling Bowflex SelectTech Dumbbells are available in two
models. The Bowflex SelectTech 552 Adjustable Dumbbells range from 5 to
52.5 pounds, and Bowflex SelectTech 1090 Adjustable Dumbbells range from
10 to 90 pounds. Both models combine more than a dozen sets of separate
free weights into a revolutionary, space saving design.
The app is free to download from the iTunes® App Store and includes
additional purchase features for advanced workouts. The Bowflex
SelectTech app is compatible with iPhone®, iPad® and iPod Touch®.
For more information visit: www.bowflexselecttech.com/app
About Nautilus Inc.
Headquartered in Vancouver, Wash., Nautilus
Inc. (NYSE: NLS) is a global fitness products company providing
innovative, quality solutions to help people achieve a healthy
lifestyle. With a brand portfolio including Nautilus®, Bowflex®,
Schwinn® and Universal®, Nautilus, Inc. markets innovative fitness
products through Direct and Retail channels.
Websites: www.nautilusinc.com,
www.bowflex.com,
www.treadclimber.com,
www.corebody.com
and www.bowflexinsider.com.
Media Contacts:
Julie Mallory / Nautilus Inc./ (360)
859–2688 / jmallory@nautilus.com
or
Kali
Bean / The Hoffman Agency / (503) 580-4645 / kbean@hoffman.com
or
Investor
Relations Contact:John Mills / ICR, LLC / (310) 954-1105
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