The latest in a growing trend for top athletes - How can technology help improve training and performance? adidas' new miCoach X_Cell helps athletes train and improve jump height, cut quickness and reaction time. This real-time performance tool is $69.95 and adidas says it can improve an athletes game.
First Digital System to Evaluate, Train and Improve Jump Height, Quickness and Reaction Time
adidas today announced miCoach X_Cell, its latest innovation in digital training technology and the first device to provide athletes with a complete system to evaluate, train and improve jump height, cut quickness and reaction time. The newest component of the miCoach platform, miCoach X_Cell captures real-time performance metrics in order to provide elite, professional-level training and coaching tips to help athletes improve their game.
In addition, the device tracks vertical leap, acceleration bursts, hustle and heart rate during training sessions or competition. The digital training program is designed for athletes across a variety of sports including football, basketball, soccer, tennis and running.
“For competitive athletes, there is no better way to improve your game than by understanding the factors involved in overall performance and how to tailor a training program to improve those skills,” said Paul Gaudio, Head of adidas Interactive. “Elite teams and players have access to sophisticated systems, labs and training staffs to improve performance, but miCoach X_Cell puts the technology directly in the hands of all athletes.”
miCoach X_Cell is designed to capture performance data and translate the information wirelessly via Bluetooth to the user’s iOS miCoach Multi-Sport mobile application (Android version slated to launch early next year). Similar in size to a standard heart rate monitor, the device can be worn on a textile chest strap or clipped to the waistband of shorts. Used in conjunction with miCoach Speed_Cell, miCoach X_Cell provides a complete picture of athlete performance.
miCoach X_Cell was developed through feedback from teams, trainers and athletes at all levels and in all sports. adidas maintains a strong partnership with Athletes’ Performance, which provided specific input on the creation and development of miCoach X_Cell as a result of its extensive experience training elite athletes.
“Today’s athlete understands how technology can lead to great performance,” said Mark Verstegen, founder and president, Athletes’ Performance. “miCoach X_Cell from adidas allows athletes to track performance and progress, resulting in an interactive game plan that provides coaching and feedback as if one of our specialists was standing right there.”
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