New product :Converse And NEIGHBORHOOD Join Forces On First Time Collaboration

A classic Japanese twist on Converse sneaker icons.

Today, Converse Inc. introduces the NEIGHBORHOOD for Converse Sneaker Collection for Holiday 2013, marking the brand’s first collaboration with the Tokyo based lifestyle brand. NEIGHBORHOOD (NBHD) has been committed to celebrating various aspects of counter culture since it was founded in 1994, and is synonymous for its refined Japanese take on street style – a natural creative partner for Converse First String’s premium sneakers.

“The thing that is most attractive to me about Converse is their timeless simplicity,” says Shinsuke Takizawa, founder of NEIGHBORHOOD. “We really wanted to retain what is classic about their sneakers, making subtle but considered changes that reflect the way we approach design at NEIGHBORHOOD.”

The collection features two of Converse’s most iconic staples; the Jack Purcell Johnny Mid and All Star Chuck ’70 Ox in very premium iterations. For Holiday 2013, NEIGHBORHOOD subtly updated the familiar silhouettes by adding their own unique vision while keeping the sneakers’ design DNA intact. The Jack Purcell is realized in deep petrol blue leather with tonal stitching, while the All Star Chuck ‘70 has a plush royal blue suede upper with white contrast thread.

Both have clean white midsoles and toecaps, allowing the seemingly basic color blocking to stand out while complimenting many seasonal looks. But where the All Star Chuck ‘70 loses its traditional rand stripe, the Jack Purcell retains its signature toe-smile. Each sneaker comes with canvas linings, metal eyelets and an extra set of contrast cotton laces, as well as NEIGHBORHOOD branded metal lace tips that add a premium detail to their finish.

Bringing to life the subtle play on luxury that is synonymous with the NEIGHBORHOOD brand, tonal woven heel strips run vertically up the back of each sneaker, adding a refined feel to the two-pair collection.

“The lattices were inspired by NEIGHBORHOOD’s love of motorcycle culture,” says Matt Sleep, Senior Designer Converse First String. “They are a significant subcultural reference that we hoped would add a uniquely crafted element to these Converse icons.”

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The NEIGHBORHOOD for Converse Sneaker Collection will be available in limited quantities, beginning on Friday, October 25 at HOODS in Hong Kong, Union in Los Angeles and El Garito de Converse in Madrid. Select Converse First String retailers across the globe will follow on Friday, November 1. The sneakers will retail for a MSRP of $120 USD and will be available in men’s sizing from US 8-12.

ABOUT CONVERSE

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S. For more information, visit Converse on the web at media.converse.com.

MEDIA CONTACTS
Converse EMEA / Simon Wainwright / simon.wainwright@converse.com
Converse APAC / Jason Lam / jason.lam@converse.com
Converse China / Fifi Han / fei.han@converse.com

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