New product : Ducati present “Senna” version of 1199 Panigale S exclusively in Brazil

• 1199 Panigale S Senna presented at Sao Paulo Motorcycle Show
• 20 years after the passing of Ayrton Senna, Ducati presents special version of its Superbike in honour of the Brazilian F1 star
• Produced in accordance with the Senna Foundation, the limited edition exclusively for Brazil will start in June 2014

SAO PAULO, BRAZIL – October 8, 2013 –  Marking Ducati’s participation at the Two Wheels Motorcycle Show in Sao Paulo, Brazil, the Italian manufacturer presented a surprise Senna version of their 1199 Panigale S model.

Realised exclusively for the Brazilian market, a limited edition series of just 161 motorcycles are to be produced, signifying the number of F1 Grand Prix raced by the Brazilian star. The special livery colour was chosen by Ayrton Senna himself during his visit to the Ducati factory only a few weeks before his last race in Imola in 1994, and later used to produce a first series of 300 motorcycles designed to honour star in 1995.

The first Ducati tribute to Senna was a 916SP finished in grey with red wheels, the “916 Senna I”, of which only 300 were produced, with two more versions, the “916 Senna II” and “916 Senna III” built in 1997 and 1998. All three versions of the Ducati 916 Senna model were limited editions and remain highly sought-after by collectors world-wide.

Ducati, in close agreement with the Senna Foundation and wishing to contribute to the charitable and educational goals the Foundation pursues, decided to pay homage once again, expressing its passionate respect for one of the most prestigious “Ducatisti” ever with the 1199 Panigale S Senna.

Starting from June 2014, the 1199 Panigale S Senna will sport the special Senna colour scheme and each of the 161 motorcycles will be supplied with a racing exhaust system and each have its individual production number inscribed on the top fork clamp.

Number 01/161 of the Senna limited edition version of Ducati’s industry-benchmark Superbike will be displayed on the Ducati stand of the TWO WHEELS Motorcycle Show in Sao Paulo, alongside one of the original Ducati 916 Senna models.

Ducati Motor Holding S.p.A – An Audi Group Company

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.

Tim Collins / Public Relations Manager / Ducati North America, Inc./ 10443 Bandley Drive
Cupertino, CA 95014 / off.    +1 408 343 4414 / cell. +1 408 326 9957 / efax +1 408 877 1539
tim.collins@ducati.com / www.ducatiusa.com

By press release.


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