New products : Matrix Shafts debuts Velox premium wood shaft designed for speed

ANAHEIM, Calif. -- Matrix Shafts introduces Velox, the latest modern design concept developed by the Matrix R&D team and led by Chief Designer Daniel You. Velox joins the long list of premium woods shafts offered by Matrix, and is categorized as a speed shaft designed to obtain maximum head speed and control at impact.

Capitalizing on an innovative breakthrough in Matrix's DE Curve design technique, the Velox family optimizes the flex profile of each shaft for the players swing speed. The rate change of the flex profile and curvature during the swing were evaluated and matched to the different speed ranges, maximizing head speed.

Within the Velox family there are two versions, Velox "T" (Tour) and Velox "P" (Player).

"We created two versions within the Velox family because the current generation of drivers has developed into clubs with different properties that are built differently," said Director of R&D, Tom DeShiell. "Velox "T" is designed for standard tour type builds, and is for the player wants to add to club head speed while maintaining control and workability. Then there is the new generation of clubs that are built longer with shallower aerodynamic heads, so we developed the Velox "P" model for these clubs and players which maximizes speed and allows for standard swing weights with longer builds."

The Velox cosmetics feature a premium blue/gray color scheme, with speed categories shown in replacement of traditional flexes. A visual representation of the DE curve is also shown to differentiate each speed model. The tour version "Velox T" will be priced at $375 while the Players version "Velox P" is available at $275.

About MATRIX Shafts:

Located in Anaheim's Canyon Center for Advanced Technology, MATRIX was founded with the aim of creating the finest golf shafts available for tournament players and weekenders alike. Since its inception in 1993, MATRIX has become one of the world's most influential shaft companies by designing transformative structures for nearly every golf company in the marketplace.

MATRIX designs, manufactures and engineers performance-driven and technologically advanced shafts that are built on a patented Hexadecagonal(HD) platform. Coupling leading edge design with a nearly obsessive attention to craftsmanship, material selection and performance advancement, MATRIX has become a mainstay on the PGA Tour. MATRIX has increased its tour usage every year for 10 consecutive years. The best golfers in the world rely on MATRIX Shafts.

To learn more about MATRIX Shafts, please visit our website at www.matrixshafts.com, "Follow" us on Twitter or "Like" us on Facebook.

Contact:
Meagan Dunnam / mdunnam@matrixshafts.com