Sep. 29, 2013 - BANGALORE, India -- Bangalore based iTennis offers more than the ability to order racquets, shoes, apparel, and other equipment online. iTennis has a unique racquet demo program that consumers rave about. "It offers convenience and selection that you can't find anywhere else".
iTennis uses Tennis string test data provided by the U.S. Racquet Stringers Association, and they have two Master Racquet Technicians on staff to provide the best stringing quality for their customers. iTennis also conducts regular Open Tennis Tournaments to build the community.
Consumer education is a big deal for iTennis, iTennis is packed with information, on customizing a racquet, selecting proper footwear and apparel sizing, to understanding the latest racquet technologies.
"People come to iTennis as an information source, as much as to purchase a product," says Sree Kumar. A big part of what they do is listen to their customers, although that's simply what successful brick-and-mortar shops do, too. iTennis to some extent is forcing change on the tennis retailing business.iTennis has reacted very quickly to changes in the market and have simply increased the pace in which business is done.
The whole point of a good ecommerce website is to build a better storefront, and that's what they have done. It all comes down to execution, at all levels. They have tried to have the right products and do a good job with people's orders. As unglamorous as it may be, it's a simple execution model at all levels: details, details, details.
They are more interested in what customers think of them than what their competitors think of them. Theirs is a story of momentum, rather than of overnight success.
iTennis tips for success is very simple.
Actively interact with, and listen to customers.
Be an information source for customers.
Help them understand the new technologies, the details about racquets and customization, etc.
At all levels, pay attention to the execution of your business, and pay attention to the details.
About iTennis
iTennis.in India was started by Sree Kumar and Kumar Hemendra avid tennis enthusiasts to cater to the under served Tennis Community. iTennis was launched in the month of June, 2012.
Contact
iTennis 3425, 10th Main, 3rd Cross,Indiranagar 2nd Stage,Bangalore 560038
Phone : +91 08041154817 / sales@itennis.in
http://www.itennis.in
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