Business and retail news : Reebok opens a concept store in Paris Avenue de l' Opera

reebok NYC

December 4th , Reebok will launch its new concept store at 31 , avenue de l' Opéra in the 2nd arrondissement of Paris .

On a surface of 800 m2 in total , space blends a gym in the basement, highlighting the Crossfit , this variant of extreme fitness with Reebok wants to become a specialist and a shop at ground floor, in which amateur or seasoned athletes will find all the fitness ranges , running dance , yoga , shoes and luggage brand . The shop will be fully dedicated to the sport and therefore does not offer ready-to -wear Lifestyle .

With this ambitious concept , already tested in New York on Fifth Avenue , the Adidas group's brand setting fitness and running to boost its sports division . It also provides new visibility , she sought since the opening last year of its hub made ​​in the 1st arrondissement . It closed its doors in favor of the new store concept .

By press release