Business news : Fabric Technology Leader Cocona Has a New Name: 37.5TM

BOULDER, Colo.--The high performance technology that helps power many of the world’s leading brands of active apparel is being re-launched under the new brand name 37.5^TM. The new brand identity highlights the scientifically proven benefits of its patented, active-particle technology that enables activewear products – and the consumers who wear them – to out-perform others.

Comfort in clothing is greatly influenced by the body’s ability to manage temperature and humidity next to the skin to maintain an ideal “37.5 zone” of 37.5% relative humidity and 37.5° Celsius core body temperature. The 37.5 brand name was a natural choice for this innovative technology – symbolizing its unique ability to capture and release moisture vapor to help the body maintain optimal relative humidity and temperature. By both facilitating efficient heat dissipation and greatly enhancing drying rates, a training shirt made with 37.5 technology can provide exponentially more cooling than leading competitive shirts, which allows you to preserve more energy for performance. In addition, the technology doesn’t retain odors, a significant problem in many synthetic fabrics used for performance apparel.

“The new 37.5 name clearly expresses the benefits of our technology to the brand partners we work with, and to consumers who are seeking the best in performance activewear and other products,” said CEO Jeff Bowman, who initiated the rebranding effort along with a change in business model when he started with the company in May of this year. “Beginning as early as Spring 2014, products manufactured with 37.5 technology will come with point of sale materials explaining the exceptional performance characteristics of the technology – allowing retailers and consumers to understand why our partners’ products not only feel better, but work better.”

Bowman added, “37.5 technology is designed to boost the performance of products – and the people who wear them. If our bodies expend less energy staying comfortable, that means more energy can be directed into the activities we love.”

Adding Value to Leading Global Brands

37.5 technology adds value and provides a performance edge to fibers, fabrics, laminates, insulation, and films used in over 60 top brands worldwide. Partners include Adidas, The North Face, Pearl Izumi, Asics, RAB, Rip Curl, Eddie Bauer, Salomon, Under Armour, Cutter & Buck, and Redington, among many others.

Earlier this month, Bauer Performance Sports Ltd. announced their exclusive agreement to use 37.5 technology in Bauer Hockey's base layer, training apparel and protective equipment.

“We’re excited about this partnership because athletes know our products always deliver the most innovative technologies that help elevate their game, and 37.5 provides that new competitive edge,” said Kathy McGown, General Manager for apparel at Bauer Hockey, the world’s leading hockey equipment manufacturer. “This revolutionary fast-drying technology will be a key feature that will help players maximize their performance off the ice during training and on the ice when their game matters most.”

How 37.5 Technology Works

The pioneering 37.5 technology is based on active particles derived from natural sources like coconut husks and other minerals. The active particles are directly infused into synthetic fibers that are used to manufacture a wide range of products such as clothing, shoes, bedding and more.

Products made with 37.5 technology work with the body’s natural thermo-regulating system. Even in a resting state your body continuously puts off insensible moisture vapor to keep you comfortable. When the body works hard and starts to overheat, it then releases perspiration vapor, which can form sweat to cool off. Unless this water vapor and sweat are removed from the body’s microclimate, moisture builds up in clothing, footwear or gloves and can be clammy and uncomfortable. 37.5 technology enhances the body’s natural thermo-regulating mechanism to more quickly remove moisture from your microclimate and keep you comfortable.

Performance for Products – and People

Among the demonstrated benefits of products made with 37.5 technology:

• 37.5 technology works to maintain the optimum relative humidity in the body’s microclimate. If a body more efficiently maintains an ideal core temperature, it can perform better, longer.
• Fabrics made with 37.5 technology dry exponentially faster than similar fabrics, diminishing wet cling.
• 37.5 technology is made with naturally derived materials so there are no harsh chemicals to irritate the skin.
• 37.5 active particles are permanently embedded into fabrics and will never wash out or degrade.

37.5 Company Information

37.5 technology was created by Cocona Inc., a world leader in the development, commercialization and marketing of active particle technologies currently used to enhance the technical performance of clothing, footwear and sleep systems. The Company is headquartered in Boulder, Colorado.
Previously, 37.5 technology was marketed under the Cocona brand name, as the original active carbon particles were derived from coconut shells. The technology has since been expanded to use additional natural materials.


Contacts
Media
Berns Communications Group / Stacy Berns, 212-994-4660 / sberns@bcg-pr.com
or
Michael McMullan, 212-994-4660 / mmcmullan@bcg-pr.com

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