Business news : Quiksilver Announces Licensing Agreement for Children's Apparel with LF USA

Quiksilver, Inc. entered into a licensing agreement with LF USA, a subsidiary of Hong Kong-headquartered Li & Fung Limited, the multinational consumer goods sourcing, logistics and distribution group.

As part of the agreement, LF USA's Kids division will design, manufacture and market children's apparel bearing the Quiksilver and DC brand trademarks in the Americas beginning in the Fall 2014 season.

"With strong brand heritage and consumer appeal, Quiksilver and DC are natural additions to our Kids division's prominent portfolio of licensed brands," said Dow Famulak, CEO and President of LF USA. "By leveraging our extensive expertise in the children's market, coupled with our global sourcing capabilities and deep retail relationships, we believe there is an excellent opportunity to build on the legacy of these brands and significantly expand their reach and volume."

Andy Mooney, chief executive officer of Quiksilver, Inc., said, "LF USA is a highly regarded leader in the children's apparel industry. We believe their size, scale and expertise will help us grow our kids business and we are thrilled to have LF USA as a partner. Moreover, this relationship is in line with our profit improvement plan, enabling us to focus our energies and resources on our core apparel business and significantly reduce product styles and SKUs in our supply chain."

By press release