New products : In stores now: new Burton women’s outerwear collaboration with Gwen Stefani’s L.A.M.B. brand

BURLINGTON, VT (November 20, 2013) Burton is thrilled to announce that its highly-anticipated women’s outerwear collection created with Gwen Stefani’s L.A.M.B. label is now available in select stores and online at Burton.com. Featuring a combination of Burton’s tech-savvy functionality with Gwen’s bold street style, the new L.A.M.B. for Burton collection features ten pieces that stand out both on and off the mountain.

“The goal was to have some fun and try something a little different, and I'm excited with how everything turned out,” said Gwen Stefani. “The clothing itself is really technical and performance-oriented so it was a new challenge. We worked really hard on the pants – I wanted to design a pair that had a really great fit and is super flattering but also cool with an edge. My favorite pieces are the Parka Jacket and Tux Pant, and I can’t wait to wear the collection this winter.”

The new collection is made up of scene-stealing down jackets, anoraks, parkas and vests, each with different prints like a large dalmatian dot pattern or an oversized houndstooth print. One star piece in the line is the Parka Jacket, which takes its inspiration from some of Gwen’s classic sources of inspiration and features Rasta stripes with a hint of military flair. Another highlight is the Tux Pant, a fully functional, high-tech snowboard pant dressed up with a stripe down the leg inspired by men’s tuxedo pants. Super soft beanies with bold patterns or in classic black solids complete the collection.

To get an in-depth look at the L.A.M.B. for Burton line, check out the BurtonGirls.com feature, and get all the product details and shop it here on the L.A.M.B for Burton site. The collection is in super limited supply, so get it while it lasts at select snowboard shops, Burton flagship stores and on Burton.com.
 
About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboard on Instagram.
 
About L.A.M.B. The Brand

Widely recognized for her trend setting personal style and sensibility, Gwen Stefani created L.A.M.B., a luxurious collection of clothing, handbags and shoes based on Stefani’s lifelong love of fashion and design. Launched in 2003, L.A.M.B., an acronym for Love Angel Music Baby, represents Stefani’s dream closet. The highly successful brand is influenced by Stefani’s signature mix of modern street style and vintage, Hollywood glamour. Both feminine and masculine components are showcased each season through L.A.M.B.’s use of lively prints and patterns, rooted textures, contemporary design and vibrant colors.

For more information on L.A.M.B., go to www.l-a-m-b.com or follow Gwen Stefani at twitter.com/gwenstefani and facebook.com/gwenstefani.

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