organization news : New business-to-business site connects snow sports suppliers and business services vendors

WASHINGTON (Nov. 14, 2013) - SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, launched the website SnowSportsB2B.org for retailers, manufacturers and resorts to easily browse SIA’s business-to-business resources.

SnowSportsB2B.org, a response to the industry’s need for a directory of service providers with a good industry reputation, features a comprehensive list of all SIA members searchable by name, product category or keyword that collectively provide more than 20 different types of services and products vital to the industry.

“We have literally hundreds of innovative and cost-effective business service members,” says Tom Davis, SIA’s supporting membership sales and marketing manager. “SnowSportsB2B.org is a streamlined way for brands, retailers, resorts and all industry professionals to conduct their vendor searches. Knowing all of their vendor options helps them find the most productive business relationships.”

The companies listed on SnowSportsB2B.org support the snow sports industry by being dues-paying members of SIA. Their specialties include POS, e-commerce services, booth design, legal services, marketing/PR, travel services, buying groups, logistics, design contracting, raw material/OEM supply, videography/photography, publications, insurance liability and consulting.

“Finding trustworthy vendors is tough - it’s great to know SIA’s SnowSportsB2B can help with the process,” said Lauren Wenzel of Snowmass Sports in Snowmass, Colo.

Snow sports suppliers will use SnowSportsB2B.org when looking for: 

-   Branding ideas covered during the SIA Snow Show seminars
-   Business how-tos from SIA’s snow-sports focused business service members
-   Snow-sports specific business webinars hosted by SIA members
-   Merchandising tips, with new ideas every Monday
C1 Partners will host the first SnowSportsB2B webinar series beginning December 4 at 2P EST with an “Overview of Digital Marketing.” The line-up of C1 seminars will be hosted the first Wednesday of every month to cover a series of topics:
-   Positioning, Messaging and Persona Development
-   Keywords Targeting
-   Website Optimization
-   Blogging For Small Business
-   Linkbuilding
-   Pay Per Click Advertising
-   Lead Generation
-   Lead Nurturing
-   Social Media for Small Business
-   Reporting and Analytics

“Making this information available to SIA members that wouldn’t get it otherwise is really timely and valuable,” said Dan Smink, partner/owner at C1 Partners, a supporting member that will also host marketing seminars at the 2014 SIA Snow Show. “The webinars series should make the members much more informed decision makers, whether they decide to do business with us or someone else.”
Check back on SnowSportsB2B.org for information on how to sign up for the webinars. Contact SIA’s supporting member sales and marketing manager, Tom Davis, at TDavis@snowsports.org for more information about SnowSportsB2B.org.

- SIA -

SnowSports Industries America (SIA) is a non-profit member-owned trade association that works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs that support their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.

By press release