Retail news : Arena opens its first store in Paris

December 17th, Arena will open its first store in Paris , the fourth in own in France after Lyon , Toulouse , Marseille. This store of 100 square meters then install the 43 bis rue des Pirogues ( twelfth arrondissement) in the heart of Bercy Village where is already Quiksilver .

Adorned with black and blue Klein, this new space will host the collections of swimwear for men, women and children signed Arena , but also accessories lines now represent between 25 and 30 % of the 26 million figure of brand business .

An offer that will glasses equipment for pool training or triathlon - a sport in which Arena recently plunged - but also swimming bags and towels.

"We hope that this will stimulate richer offer our distribution partners and encourage them to enrich their shelves in more technical or more products fantasy. Moreover, we have observed with satisfaction this phenomenon in the country, in cities where we have stores located clean. a Lyon, as in Toulouse and Marseille, the Arena shop has boosted a sometimes chilly distribution to take risks in terms of SEO , "explains Christian Ricard,  Arena France sales manager.

In addition to disclose to the public, but also to distributors ( about 2,500 outlets hex ) throughout its range and know -how , with this new store, Arena can now reach 12 million people in Paris, who represent France highest density of licensed swimming .

And to announce the opening of this store , two scooters will be meeting practitioners of aquatic activities around the pools of capital. From December 16 to 22 , between 12h and 14h and between 18h and 20h , they will present practitioners a flyer with a coupon of 20% inviting him to the point of purchase Arena.

By press release through fashionmag.fr