Business news : Dunlop Sports Americas to Distribute Diadora Tennis Footwear

Dunlop Sports Group Americas, manufacturer and distributor of Dunlop tennis racquets, balls and accessories, has reached an agreement with the Italian footwear brand Diadora to be the exclusive distributor of its line of premium tennis footwear. The new product line will begin shipping to market in January 2014.

Diadora's 2014 tennis line will consist of five models of men's shoes and four models of women's shoes, all featuring Diadora's cutting edge technologies and designed for players looking for the ultimate in performance, durability, and comfort. The Dunlop tennis sales team has begun presenting the product range for pre-sale, with delivery scheduled for mid-January 2014.

"The partnership between Diadora and Dunlop is the result of the natural meeting of two of the greatest names in Sport, which have always dominated the Tennis industry," said Enrico Moretti Polegato, President of Diadora Sport. "Diadora has made history with tennis, and some of the most iconic champions have worn it with pride, like Pat Cash, Bjorn Borg, Boris Becker and Ivan Ljubicic just to name a few. We are committed to continue on this path and to write - with our products -new pages of sport for many years to come"

"The Diadora brand is simply legendary in tennis," said Kai Nitsche, V.P. and General manager of Dunlop Sports Group Americas. "We are excited to bring the Diadora performance tennis line back to the US market and look forward to players re-engaging with the brand." Nitsche continued, "Adding Diadora footwear to our Dunlop equipment ranges and Antigua apparel line gives our customers a head to toe offering backed by the industry leading service they have come to rely on from Dunlop."

By press release