KETCHUM, Idaho
(December 5, 2013) - Smith Optics announced their three-year partnership
with Aspen/Snowmass today as the new official eyewear and helmet
sponsor for Snowmass, Aspen Mountain, Buttermilk and Aspen Highlands
resorts.
Smith Optics will
play a key role in both winter & summer events and programming
offered at Aspen/Snowmass that will highlight their winter & summer
product lines; including their eco-friendly sunglass line, snow goggles,
snow helmets and the new Forefront all-mountain bike helmet with
Aerocore construction featuring Koroyd®.
“Smith has long
been a key business partner of Aspen/Snowmass”, says John Rigney Vice
President Sales & Events for Aspen/Snowmass “and now we’re super
excited to collaborate on some of our most compelling event programming
together”.
ABOUT SMITH OPTICS
Based
in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the
creation of the first goggle featuring a sealed thermal lens and
breathable vent foam. Today, Smith is known for its diverse line of
sunglasses, snow and motorsports goggles, snow helmets, premium
protective eyewear and ophthalmic eyewear. Smith’s devotion to
excellence, innovation, performance and style has made Smith the choice
of action-sport athletes worldwide. Smith products are sold in more than
50 countries through sporting goods and specialty stores. For more
information, check out smithoptics.com. Integrate Performance and Style.
ABOUT ASPEN/SNOWMASS
Aspen
Skiing Company operates the four mountains in the Aspen/Snowmass area -
Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as
the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The
area offers unparalleled nightlife and off-slope activities as well.
Aspen/Snowmass is accessible by two of the most convenient airports in
the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen)
and Eagle County Airport (EGE) (70 miles from Aspen).
For more
information on Aspen Skiing Company, please call 800-525-6200 or
970-925-1220, or visit the company’s website at www.aspensnowmass.com
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