Business news : Sugoi apparel Acquires Sombrio

Sugoi Performance Apparel, a brand of Dorel Industries, announced the acquisition of mountain bike and lifestyle apparel brand Sombrio. Founded in 1998, Sombrio is the purveyor of world-leading design and manufactured high performance apparel, outerwear and street wear. The purchase price was not disclosed.

“There are a number of synergies in adding Sombrio to the Sugoi family,” stated Kyle Weiner, President of Sugoi. “We’ve been an admirer of the Sombrio brand for many years, and its addition will provide strong growth momentum for the combined companies. This was a natural fit for us and an incredible way to expand our portfolio of apparel, developing Freeride, gravity, and lifestyle mountain bike offerings.”

Dave Watson, Sombrio founder and Canadian North Shore Freeride pioneer said he anticipates the new ownership will boost growth of his brand.

“I welcome the opportunity this acquisition creates as well as the boost Sombrio will see in future products and improving relationships in our market," Waston said. "I’m thrilled to lead the charge on the growth of Sombrio alongside a new team. Our brand will drive innovation with some of the best athletes and creative minded individuals in the two wheel space.”

By press release