Business people : ViX Paula Hermanny Announces New President Steve Tully

SAN DIEGO, CA – December 16th, 2013 – Resort and lifestyle brand ViX Paula Hermanny announces the appointment of Steve Tully as President. Tully, an action industry sports veteran with over 30 years experience, will oversee the development of the ViX and SOFIA brands in the United States with overall responsibility for the North American business.

“I’m delighted to bring Steve onboard to helm our US operations,” said Paula Hermanny, founder and CEO. “The leadership he has already demonstrated in the industry, combined with our shared vision for the brand, will help ViX enter its next phase of global expansion.”

Prior to his appointment at ViX Paula Hermanny, Tully served in a succession of senior management positions at Quiksilver spanning 20 years including Global President, Roxy, President of the Quiksilver Brand and Wholesale President of the Americas. He brings extensive women’s swimwear experience to his new role having served as EVP, General Manager of The Raisin Company and having launched Roxy’s junior swimwear business.

“I’m thrilled to join the ViX team,” said Tully. “What Paula has created with this luxury brand is really special. Her business is strategically positioned for quality growth here in North America and around the globe and I’m grateful for the chance to be part of the exciting future of ViX Paula Hermanny.”

About ViX Paula Hermanny

ViX Paula Hermanny is a leading luxury resort wear brand founded in 1997 and headquartered in San Diego, CA. ViX designs, manufactures and distributes the ViX Paula Hermanny and SOFIA brands worldwide. The beauty and soul of Brazilian beach culture along with the active spirit of Southern California are the inspirations behind founder Paula Hermanny’s designs. Both brands are carried in leading retailers worldwide including Bergdorf Goodman, Net a Porter, Saks Fifth Avenue, Shop Bop and Harvey Nichols, in addition to luxury resorts and specialty stores.

For more information please visit : http://www.vixpaulahermanny.com.

By press release