BRP and University of Lapland Design Competition Returns

ROVANIEMI, FINLAND – February 21, 2014 –  BRP and the University of Lapland in Finland launched today a competition for industrial design students at the University whereby students will design a new on-snow motorised recreational product.

“This is the second time BRP has organized this competition. The success of the first edition in 2012 pushes us to deepen our cooperation with the University of Lapland. This is integral to BRP in all areas where we operate,” says Jukka Jokinen, vice-president and general manager of BRP’s Finland facility.

Students are motivated to participate by the fact that BRP is a global company and they have the possibility to answer real-life research and development challenges. The winner will be awarded a four-month internship at BRP’s Design and Innovation Centre in Canada where international designers develop the powersports products of tomorrow.

“The collaboration with BRP is strategic for us. The cooperation allows students to obtain important working experience and industrial design expertise. It is the best practical application for design in the Arctic Circle,” concludes Pertti Aula, industrial design teacher at the University of Lapland.
The competition officially begins in September and winners will be announced during the 2015 Arctic Design Week.

About BRP

BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski‑Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can‑Am roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. www.brp.com @BRPnews

By press release