Converse, Inc. announces SNEAKERS CLASH – a 16-city series of artistic installations across Europe, the Middle East and Africa — designed to disrupt and clash against a gray world.
Following the Feb. 22 launch in Amsterdam, SNEAKERS CLASH is directly inspired by the bold and colorful spirit of the Chuck Taylor All Star, and the series will travel across the region to London, Paris, Barcelona, Madrid, Berlin, Prague, Warsaw, Zagreb, Belgrade, Istanbul, Thessaloniki, Cairo, Beirut, Cape Town and Johannesburg in March and April.
“We’re thrilled to bring the Converse SNEAKERS CLASH series to EMEA” said Rodney Rambo, VP Marketing, Converse All Star. “The Chuck Taylor has long been the perfect blank canvas for creative self-expression and we hope it will continue to inspire people to add a burst of color wherever it is needed most.”Timed against the launch of the Spring 2014 Converse All Star sneaker collection, the SNEAKERS CLASH series will be brought to life through two engaging interactive experiences – Wall of Clash and Photo Clash – bridging the gap between Converse’s fans on social media and a diverse range of visual artists in surprising physical spaces.
Wall of Clash will unite local street artists with clashing styles at unexpected locations – challenging them to unleash their most visceral work against a static wall. Using a variety of creative backdrops, from a former London vinyl factory to a Parisian canal barge, Converse will invite local fans to interact with the artists and influence their creations by making suggestions on what to paint – forming a series of democratic collaborations that will be anything but boring.
Running in tandem to the Wall of Clash program, Photo Clash gives Twitter fans the chance to submit digital images that will be used as a canvas by a selection of illustrators across the region. Photos will be selected at random by the SNEAKER CLASH artists, before being spontaneously customized until they become unique pieces of artwork. The results will then be shared back with the original fan digitally via social media and presented at select Converse retailers across the region.
“We are incredibly inspired by the diversity of creativity that spans the region, said Martina Luger, Brand Director, Converse EMEA. “With SNEAKERS CLASH, artists will get the chance to showcase their talents to a broader audience and make a unique visual impact on an international scale.”SNEAKERS CLASH is inspired by the Spring 2014 Converse All Star sneaker collection, featuring dynamic color pops and elevated silhouettes to provoke youthful self-expression. Vibrant tie-dye, bold color-blocking and striking archive prints create stylish looks perfect for brightening up the spring season. The undoubted hero of the collection is the Converse All Star Chuck ’70 – a new take on an American icon. Designed to clash against a gray world, this coveted sneaker is certain to stand out from the crowds with its striking heavy-grade canvas uppers and premium details.
For further information on the Spring 2014 Converse All Star collection please visit converse.com.
ABOUT CONVERSE
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S.
CONTACT
Simon Wainwright / Converse EMEA / simon.wainwright@converse.com
Source Converse
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