EB Brands Announces New Management for Its Fitness Division

EB Brands and EB Sport Group, a provider of sport and fitness products, announced two new lead hires: Tricia Norton as president of the EB Brands Fitness Division; and Herbie Calves as VP of marketing. Together they bring nearly 40 years of experience in marketing, sales, product development and managerial leadership.

Norton comes to EB Brands from Bulova Corporation, where she was the global chief marketing officer. She has more than 23 years of progressive marketing, sales and managerial leadership experience from top companies, including Timex, Jones Apparel Group and Reebok International.  Her multichannel background encompasses the management of global brand distribution across a wide mix of mass merchants, department stores, luxury boutiques and online retailing.

Prior to arriving at EB Brands, Calves spent over 19 years building and managing brands such as LensCrafters, Timex, Advil, BellSouth, Woolite, Lysol and Kiss My Face. His experience has given him global marketing and consumer insights across a diverse number of cultures and product categories.

“The combination of Tricia’s and Herbie’s extensive experience in our industry will create a stronger EB Brands – we’re excited to move forward with a fitness division powered by their collective vision for our future,” said Steven P. Brigham, CEO of EB Brands. “They’ve helped to build some of today’s most well-known global brands across a number of product categories, and we are thrilled to have them join our team.  Under their leadership they will take our already strong product line and make it better ”

EB Sport Group is a division of EB Brands Holdings Inc., a developer, manufacturer and marketer of a comprehensive range of consumer products through numerous retail distribution channels in the U.S and across 70 countries worldwide. Brands include Valeo, Everlast, Bally, Sportline and more.

By press release