Flexpoint Announces Advancements in Sports Shoe Projects

DRAPER, Utah, Feb. 18, 2014  -- Flexpoint Sensor Systems, Inc. - Sports Division (OTCBB: FLXT), (http://www.flexpoint.com/) and Bend Tech, LLC, today announced they have completed development of the electronics and software that will be utilized in a running shoe application and in many other sport shoe related products. The completion of the project opens the way for Bend Tech and Flexpoint to aggressively pursue major shoe manufacturers. Bend Tech has been in contact with several manufacturers and now will be able to demonstrate the technology.    

The Sensor utilizes Flexpoint's patented Bend Sensor® technology and features several sensors located within the shoe to give real-time feedback of a runner's performance that can be utilized for training and teaching proper technique that will aid in the prevention of injuries.

Because the sensor features a single layer construction the sensors are not damaged or degraded by dust, dirt or other particulates. Moisture and immersion in mud, water, sweat and many other chemicals are not an issue.

The system will provide real time analysis showing balance, performance and other pertinent data relating to performance of the individual. The fast response time of the sensor allows it to provide time differentials between heel and toe strike. Other metrics like cadence, ground contact time, the time the foot is not in contact with the ground, shoe loading and unloading profiles and information critical to training and injury prevention can be measured and captured for later review and analysis. Running information can be easily integrated into social media and training logs for quick feedback and analysis.

The electronics include miniaturized printed circuit boards, a wireless communication system, blue tooth technologies, wireless rechargeable batteries and "smart phone" interface.   

An example of the available feedback can be viewed at http://www.youtube.com/watch?v=Lm1KsAiJ0mM&feature=em-upload_owner

Clark Mower, President of Flexpoint stated, "It is exciting to see the culmination of efforts produce a product with so many applications. The graphics are excellent and can be adapted to many similar sports related applications. The product has the ability to link and communicate with smart phones that can show real time data. It also has the ability to collect data for future training and comparisons and to communicate with other currently available technologies. This will allow our products to offer significant advantages and cost savings to potential users and should enhance their acceptability. 

The completion of the project opens the way for us to aggressively pursue major shoe manufacturers. We look forward to bringing these products to market and believe that many of them will be available this year."

About Flexpoint: 

Flexpoint Sensor Systems, Inc. (FLXT), (http://www.flexpoint.com/) is an innovative technology firm specializing in developing products that feature the Company's patented Bend Sensor® and related technology. The Bend Sensor® is a groundbreaking sensing solution that is revolutionizing applications in the automotive, safety, medical and industrial industries. The Bend Sensor's single-layer, thin film construction cuts costs and mechanical bulk while introducing a range of functions and stylistic design possibilities that have never before been available in sensing technology. Flexpoint's technology and expertise have been recognized by the world's elite business and academic innovators for over 17 years. The company is setting a new standard for sensing solutions in the "smart" age of technology. 

Forward-Looking Statements 

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward-looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

Contact Information:Flexpoint Sensor Systems / Clark Mower, President / Brokers and Analysts:
Chesapeake Group / 410-825-3930

SOURCE Flexpoint Sensor Systems, Inc.