SUPERbrand announces partnership with Wetworks Distribution for Brazil manufacturing and distribution

Carlsbad, Calif. – February 18, 2014 – San Diego-based SUPERbrand Surfboards & Apparel announces a Brazilian manufacturing and distribution agreement with Wetworks. Under this exclusive agreement, Wetworks will represent SUPERbrand Surfboards in Brazil, with a strong focus on building the brand through a core channel strategy.

The entire collection of SUPERbrand Surfboards will be offered in Brazil, with models subtly tuned to match the region’s unique waves and the surfers that ride them. SUPERbrand's high product standards will be maintained thanks to extensive communication and collaboration with its other world-class factories and shapers in the US, Australia, Portugal and now Brazil.

“We are very excited to be working with Wetworks to further grow our business and brand in the Brazilian market in support of our overall growth strategy,” said Marcelo Bengoechea, SUPERbrand CEO.  “We chose Wetworks based on their proven success in the Brazilian market, along with including their proven competencies in sales, brand management, customer service, surfboard production, and operations. We are confident that our elevated product standards will be continued in Brazil.”

“SUPERbrand has done an incredible job in creating amazing surfboards with unique graphics and a strong brand DNA through the diverse athletes they represent, which is a strong foundation to build upon,” said Ricardo Martins, Wetworks President.  “We are looking forward to developing SUPERbrand and supporting our retail partners to realize the potential the brand has in Brazil.”
Wetworks is currently manufacturing SUPERbrand boards that will be available in stores starting this month.

Connect at superbranded.com, facebook.com/SUPERbrand, and @super_brand.
 
About SUPERbrand:

SUPERbrand Surfboards and Apparel is a Southern California based surf company with a global reach. Founded in 2008 with professional surfers Dion Agius, Clay Marzo, and Ry Craike, its energy, progression, and imagination is showcased in their surfboard design and fashion forward apparel. SUPERbrand is well known for their Shapers' Collective where designers around the globe collaborate towards the best possible surfboard and board graphics. With branches in Australia, Portugal and Brazil, SUPERbrand steps forward, setting a new image for the next generation of design and creative vigor.
 
About Wetworks:

Wetworks is the leader in surfboard manufacturing in Brazil and it is distinguished by a philosophy of work that seeks quality, durability and performance. With five surfboard labels in their portfolio and some of the best Brazilian surfers in their team, Wetworks has dominated the industry since 1993. More at Wetworks.com.br

By press release