The first step in the makeover is a redesign of the Wicked Good website – www.wickedgoodcopy.com – to make it reflect the cleaner, more professional Wicked Good brand.
Mike Mooers, Wicked Good’s creative director and
sole employee explains: “We, by our standards,
are the most awesome
copywriting service in the outdoor/snowsports/active lifestyle industry.
Last week we would have used the term ‘awesomest,’ but we’ve outgrown
that smug, ironic approach. We are, moving forward, going to act like
the quality organization we are.”
The updated website reflects this quality. Using
only text, it features only the essentials – samples, client feedback
and contact information.
“It truly reflects the brand,” says Mooers. “We
deliver succinct, clear copy. The site needs to reflect this
cleanliness, this essential simplicity. Therefore, we have reduced any
superfluous, redundant, extraneous verbosity in favor of achieving the
highest degree of (the aforementioned) essential simplicity we have
deemed possible and necessary.
In short, we want to deliver a visitor
experience that facilitates the educational and decision-making process,
while accelerating the ability to contact us with specific projects
needs and/or questions.”
For those who stopped reading the quote above, the website does this: shows samples, shares quotes, links to Mooers’ email.
Visit the simple, and by no means superfluously redundant, site at: www.wickedgoodcopy.com.
About Wicked Good Copy & Communications:
Based in the Sierra Foothills town of Nevada City, CA, Wicked Good Copy & Communications delivers brand-crafted copy for clients including Arc’teryx, Keen, Gaiam, and Innate. Mike Mooers,
the company’s founder and creative force, has a proven two-decade
background in marketing communications. He founded Wicked Good Copy
& Communications in 2010. Facebook Wicked Good, Contact Wicked Good mike@wickedgoodcopy.com
By press release
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