Four New G-Shock Timepieces Usher in Spring 2014
DOVER, N.J., March 25, 2014 -- G-SHOCK
continues to recognize the power, presence, and electrifying style of
the GA110 this Spring with four new neon accented watches in shades of
grey.
The GA110 timepieces, which sit within the popular G-Aviation
collection, demonstrate G-Shock's ability to move seamlessly between
fashion and performance; sophisticated aesthetic and perfected
functionality.
The
GA110TS watch models are available in four tonal shades of matte grey
with accents of neon blue (GA110TS-8A2), neon green (GA110TS-8A3), neon
pink (GA110TS-8A4), and neon orange (GA110TS-1A4). Each model within
this energizing series provides the rugged toughness and durability that
G-SHOCK is known for, while maintaining superior style.
"G-Shock is thrilled to launch this new iteration of the most popular G-Shock Aviation (Gravity Master) watch," says Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division. "Bright new hues make for the ideal Spring accessory."
The impressive features of the GA110 Neon Color models include structured dual-ladder straps for a secure fit, the G-SHOCK Triple G Resist trio of shock-resistant
technologies which allows the watch to withstand: dropping shocks,
centrifugal gravity and harsh vibration. The series also features 200M
water resistance, magnetic resistance, and auto LED light. To ensure
superior timekeeping, the GA110TS utilizes the 48 – City World Time,
Four daily alarms & 1SNZ. Additionally, these timepieces are
equipped with 1/1000 Sec. stopwatch (100Hr), speed indicator, and 24H
count down timer. The GA110's neon hands and matching watch index,
makes this series the perfect accessory for the warmer months ahead.
The GA110TS Neon Color watch series retails for $120 beginning in March 2014 at selected fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.
About G-SHOCK
CASIO's
shock-resistant G-SHOCK watch is synonymous with toughness, born from
the developer Mr. Ibe's dream of 'creating a watch that never breaks'.
Over 200 handmade samples were created and tested to destruction until
finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan
and began to establish itself as 'the toughest watch of all time'. Each
watch encompasses the 7 elements; electric shock resistance, gravity
resistance, low temperature resistance, vibration resistance, water
resistance, shock resistance and toughness. The watch is packed with
Casio innovations and technologies to prevent it from suffering direct
shock; this includes internal components protected with urethane and
suspended timekeeping modules inside the watch structure. Since its
launch, G-SHOCK has continued to evolve, continuing to support on Mr.
Ibe's mantra "never, never give up". This 2013, G-SHOCK is celebrating
their 30th anniversary.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America,
Inc. markets calculators, keyboards, mobile presentation devices, disc
title and label printers, watches, cash registers and other consumer
electronic products. Casio has strived to realize its corporate creed of
"creativity and contribution" through the introduction of innovative
and imaginative products.
For more information, visit www.casiousa.com.
MEDIA INQUIRIES ONLY CONTACT:
Leslie Bishop/Sandrine Charles / exposure Communications LLC / (212) 226-2530
leslie.bishop@exposure.net /Sandrine.charles@exposure.net
leslie.bishop@exposure.net /Sandrine.charles@exposure.net
RELATED LINKS
http://www.casio.com
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