The Cedar Park, Texas company has significantly expanded its European operations. Fallbrook has added a Director – European Sales, new sales managers for the German-speaking market, and promoted an existing sales representative to be the sales manager for Benelux.
In addition, the NuVinci team has added a marketing manager for Europe and retained a new lead creative marketing agency, “The Line,” based in the Netherlands. The marketing agency will help support a NuVinci Experience Center marketing program that provides the opportunity to field-test eBikes equipped with the NuVinci Harmony intelligent auto-shifting system. Harmony incorporates the NuVinci N360 continuously variable planetary bicycle transmission.
Fallbrook Technologies International Co. was previously located in
Aalsmeer, but European activities were managed from multiple locations
in Germany and the Netherlands.
“Zwolle fits our needs perfectly as a place from which to
centralize and coordinate all European operations," said David Hancock,
Executive Vice President – Product Business Units. "It's only 1.25 hours
from Amsterdam by car and provides easy access to Germany. We'll have
an excellent infrastructure to serve all European customers."
Roland ten Brinke, Director – European Sales, will be located in
Zwolle, along with several other staff members. The new Zwolle location
will soon also include a new service center. At the same time, Chris
Vasiliotis, Director of Product Management and Support, has been
promoted to manage both product management and service. He will now
serve in a dual role, managing the new service center and customer
support operations and continuing in his role as Director of Product
Management.
“Chris is a key product development person who has been part of the
team responsible for the development and evolution of our bicycle
products,” said Hancock. “In this new role, he will be able to more
easily verify that our future product development plans reflect what is
important to our European customers.
Also, with his in-depth knowledge of our products and prior support
experience," Hancock continued, "Chris will be able to assure the
quality and timeliness of our service."
Logistics processes and administrative processes will all now be coordinated from Zwolle.
Future plans for NuVinci support in Europe at the Zwolle headquarters also include a training and demo center for dealers and industry partners.
Future plans for NuVinci support in Europe at the Zwolle headquarters also include a training and demo center for dealers and industry partners.
Fallbrook’s new European headquarters can be found or reach at:
Its EU-Service Center is still operational at:
NuVinci Europe Service Center
Schulstrasse 5
53520 Winnerath (Germany)
eu-service@nuvinci.com
+ 49 2695 9310 580 (Deutsch & English) / + 31 20 2629 929 (Nederlands)
Fallbrook’s NuVinci continuously variable planetary (CVP)
technology can improve the performance and efficiency of machines that
use a transmission, including bicycles, electric vehicles, automobiles,
off-highway vehicles, stationary equipment, wind turbines and others.
The NuVinci technology is Transforming Gears into Spheres™ by using a set of rotating balls between the input and output components of a transmission. Tilting the balls changes their contact diameters and varies the speed ratio.
Compared to other continuously variable transmission technologies, the NuVinci technology is less complex, scales and packages more easily, costs less to manufacture, and facilitates achieving optimum performance.
About Fallbrook Technologies
Fallbrook
Technologies Inc. (Fallbrook) is a privately held technology developer
and manufacturer. Its initial commercial product, a continuously
variable transmission (CVT) for bicycles, is now in its second
generation as the NuVinci® N360™ The Company recently introduced
NuVinci® Harmony™, an automatic shifting system for use with the bicycle
CVT and is developing applications incorporating NuVinci
technology for other product areas both directly and through licensing
agreements. The other product areas currently include automotive
accessory drives, electric vehicles, lawn and garden equipment and wind
energy.
By press release
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