Multi-Angle Camo Prints Are Ready for Adventures in a Concrete Jungle
DOVER, N.J., March 20, 2014 -- Casio G-SHOCK
unveils a new collection of entirely modern watches with an all-over
coating of a classic tiger and woodland camouflage prints that match the
rough-and-ready nature of the watches. The camo series by G-SHOCK will
be released in two waves this spring.
The first watch to hit the streets is the XL GDX6900CM,
with multi-angle tiger camo printed case, band and dial, available in
two colorways: tan and grey. With an emphasis on superior performance
and unrivaled functionality, the GDX6900CM is equipped with a
10-year battery and auto Super Illuminator LED light for high visibility
under low-light conditions. 3 multi-function alarms, 1/100th
stopwatch, countdown timer, 12/24-hour time formats and 48-city world
time help keep the urban athlete ready for action.
The large size camo
watch (53.9mm case size) comes with G-SHOCK's legendary 200M water and shock resistant
structure and utilizes alpha-Gel® to further absorb shocks and protect
key internal parts, The GDX6900 G-SHOCK achieved a shock resistance
passing military standard, MIL-STD-810G. This total package of amenities
and camouflage styling makes this watch a bold fashion statement and
purposeful timepiece all at once.
The
second release, GD120CM is a new formidable case design with a 7-year
battery that dons a woodland camouflage multi-angle print. Its large
case size (51.2mm) has all the same functionality as the GDX6900CM, and
is available in three bold colorways: red, tan and grey.
"We are thrilled to launch an innovative and style-driven timepiece for spring," said Shigenori Itoh, Chairman and CEO of Casio America, Inc, "The Casio G-SHOCK
Camo series exudes all the performance and confidence that the brand
stands for while maintaining our tradition of progressive design.
Whatever your adventure- this watch is ready to come along for the
ride."
The camouflage GDX6900CM men's watches will retail for $150 from March. The camouflage GD120CM men's watches will retail for $130 from April. Both will be available at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.g-shock.com.
About G-SHOCK
CASIO's
shock-resistant G-SHOCK watch is synonymous with toughness, born from
the developer Mr. Ibe's dream of 'creating a watch that never breaks'.
Over 200 handmade samples were created and tested to destruction until
finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan
and began to establish itself as 'the toughest watch of all time'. Each
watch encompasses the 7 elements; electric shock resistance, gravity
resistance, low temperature resistance, vibration resistance, water
resistance, shock resistance and toughness. The watch is packed with
Casio innovations and technologies to prevent it from suffering direct
shock; this includes internal components protected with urethane and
suspended timekeeping modules inside the watch structure. Since its
launch, G-SHOCK has continued to evolve, continuing to support on Mr.
Ibe's mantra "never, never give up".
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America,
Inc. markets calculators, keyboards, mobile presentation devices, disc
title and label printers, watches, cash registers and other consumer
electronic products. Casio has strived to realize its corporate creed of
"creativity and contribution" through the introduction of innovative
and imaginative products.
For more information, visit www.casiousa.com.
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