Germany, Smith Forefront Helmet Wins Coveted Awards

KETCHUM, Idaho (March 24, 2014) – After months of product testing and sneak previews, Smith Optics is proud to launch the long-anticipated Forefront all-mountain bike helmet to consumers. Just in time for mountain bike season, the Forefront comes to market touting numerous accolades from multiple international design institutions and leading industry media outlets.

Announced, the Forefront is the recipient of the prestigious international Red Dot Award in the Outdoor/Leisure/Sports/Fun category for product design, as awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The committee indicated the helmet, “set itself apart from all comparable projects thanks to excellent design”. The Forefront was also bestowed the 2014 iF Design Award in Hamburg, Germany in late February for innovative design.

In addition to the notable international design accolades, the Forefront also received the GOLD Award in the category of Design & Innovation 2014 by Enduro Mountainbike Magazine, following up on the Best of Interbike Show Awards this past fall from Outside Magazine and Gear Junkie.

The all-new Forefront (MSRP $220) defines Smith’s innovation platform and serves as the ‘go to’ helmet for all-mountain riders. Created to provide all-mountain protection with road-race weight, the Aerocore™ construction of the Forefront allows riders ventilated protection as never before seen in a bicycle helmet. With up to a 30% improvement over standard EPS impact properties, the patented tubular core structure of the Koroyd® material combines with EPS to create a system of materials designed to surpass current stan­dards at low and high speeds. Aerocore construction allows for ventilated protection, reduced weight, and reduced volume.

Weighing in at 330g (size medium), the Forefront helmet features Smith’s new VaporFit™ adjustable fit system, inte­grated camera and light mounting area, and an additional helmet goggle retention strap. Available in three adult head sizes to accommodate a variety of fits and 10 progressive color options offer a range of style choices, all designed with the ultimate integration of sunglasses and goggles in mind.

Forefront Landing Page: http://www.smithoptics.com/forefront

The new Forefront all-mountain bike helmet is now available in North America at select independent bike dealers, specialty retailers and online at smithoptics.com.

ABOUT SMITH

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com. Integrate Performance and Style.

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