Innovative performance training
apparel features new "BareMOVE" zoned construction system for movement,
breathability and protection.
This Spring/Summer 2014, Reebok is
introducing its innovative construction system, BareMOVE, into its
performance apparel range - the Reebok ONE Series. The zoned system is
designed to target key areas within the apparel to keep the body cool,
free and protected for a more comfortable experience when working out.
Over
the past few years, Reebok product teams studied athletes performing
functional movements to identify key heat zones, areas of
flexibility/stretch and protection needs. These insights helped develop
the BareMOVE construction system to address three main components:
Movement, Cooling, and Protection. Each element has its own function
within the Reebok ONE Series apparel that helps to provide the athlete
with full range of motion, breathability and protection against abrasion
and the elements.
The Movement zones include ergonomic seam
placement to increase reach, stretch and articulation within the
apparel. The Cooling zones consist of strategically placed ventilation
areas to keep the body cool and dry. Anti-abrasion materials are
incorporated into the Protection zones to reduce friction and also help
to protect against the wind and sun.
"Our product teams have made
it their priority to meet the needs of our athletes and how they train.
We've spent that last three years perfecting our products to move the
way the body moves. The BareMOVE system optimized the athletes' range
of motion during any training movement, keeping them cool and protected,
so they can focus on performing at their highest level" said Chris
Froio, Head of Training at Reebok.
In Spring/Summer '14, the
BareMOVE construction system will also be incorporated into the Reebok
CrossFit apparel collection. Reebok's CrossFit® apparel range has been
developed in partnership with CrossFit & CrossFit athletes since
2011 to ensure that it fulfills the needs of the CrossFit athletes and
competitors at the CrossFit Games.
Source Reebok
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