Lululemon has launched a new line of casual clothes for outside the yoga
studio that includes sundresses, pants and tank tops. The collection,
called "&Go," targets women who are "out the door at daybreak and
moving until midnight," Lululemon states on its website.
"You don't have time for a wardrobe that keeps forcing you to change," an ad for the line says. "You're busy living. We get it."
Prices of the line range from $54 to $198.
'We
know that every minute counts and that our guests want a wardrobe that
carries them seamlessly from daybreak to midnight," Lululemon's Chief
Product Officer Tara Poseley told MailOnline.
"'Our guests want a
wardrobe that carries them seamlessly from daybreak to midnight. The
versatility of the &go capsule coupled with how the product makes
our guests feel when they wear it connects fashion with function and is
what athletic style is all about."
Source Lululemon
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