The survey polled Canadians from coast-to-coast about their fitness and exercise habits over the winter months as well as their intentions this spring.
The survey focused on the habits and trends among Canadian running enthusiasts specifically, revealing that 86 percent of runners and joggers are anxious to strip off their winter coats, lose their boots and get back to their outdoor running regimes. With the extreme cold and harsh conditions keeping nearly half of all runners inside and not active this winter, the warmer weather will see 50 percent of runners getting in outdoor runs at least two to three days per week.
Sport Chek's survey also revealed some other interesting findings:
The recent Winter Olympic Games in Sochi inspired 22 percent of women and 19 percent of men to be more active this spring.
- Ninety three percent of female runners and joggers are more motivated this year than previous years to get outside this spring; 84 percent of male runners.
- Over a third of Canadian runners are hoping to improve their time this spring to impress friends and/or a crush.
- Nearly half (44 percent) of Canadian runners admit that they go for runs to escape their spouse or family.
- Seventy three percent of runners are hoping that jogging will lead to weight loss.
- Most popular running accessories include music players (52 percent), water bottles (44 percent), cellphones (31 percent), sunglasses (22 percent) and stopwatches (19 percent).
As the sidewalks begin to clear and the trails start to dry, runners are starting to dig out their running gear only to realize that they need an upgrade. Not surprisingly, over two thirds of Canadian runners are looking to purchase new running gear this spring, and running shoes are at the top of the list. Sport Chek has partnered with Winter Olympians Charles Hamelin, Kaillie Humphries and Meaghan Mikkelson on a national media tour to provide Canadians with spring training advice, tips and tricks, and new product recommendations to assist with the transition from the treadmill to the trail.
"Our country's strong performance at the 2014 Winter Olympic Games in Sochi must have inspired Canadians because over half of Canadian runners are looking forward to beating their personal best times this spring. And to do that, they're going to need the best gear," said Kaillie Humphries, reigning two-time Olympic champion in women's bobsled. "As Canada's largest and most trusted sporting goods retailer, Sport Chek has everything runners and active Canadians need to find their 'better' from running shoes and high performance apparel, to accessories and wearable training electronics."
According to Statistics Canada there are over 6.5 million runners and joggers across the country, and Sport Chek's consumer survey indicates that it is among the top five athletic pursuits for Canadians this spring. Activities we intend to regularly participate in over the coming months include walking (76 percent), cycling (22 percent), hiking (18 percent), running (17 percent) and golf (13 percent). See chart below for additional regional data.
For Sport Chek's Top Spring Running Product Look Book, please click here.
Part of the Canadian Tire Family of Companies, FGL Sports Ltd. is Canada's largest national retailer of sporting goods. Offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast-to-coast, FGL Sports includes the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, Pro Hockey Life, National Sports, Intersport, Nevada Bob's Golf, Hockey Experts, the Tech Shop, and S3.
[i] Spring Running Study, Ipsos Reid eNation Omnibus, March 2014. The Ipsos Reid eNation Canada Omnibus is a daily online survey of 1,000 Canadians with full national representation. Results among the Canadian runner subgroup (171 Canadian runners) are accurate within plus or minus 7.5 percent, 19 times out of 20.
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