Nikwax has become the first outdoor brand ever to receive a Queen's Award for Enterprise in Sustainable Development. The award, whichi is
among the most prestigious British environmental awards, honors Nikwax's
clean waterproofing technology and its commitment to promote
sustainable practice.
As a winner of The Queen’s Award, Nikwax will be invited to attend a
special reception at Buckingham Palace in London, and will be
authorized to use The Queen’s Award emblem on Nikwax packaging. The
awards are made annually by HM The Queen, and are only given for the
highest levels of excellence demonstrated in each category.
Nikwax prohibits the use of flammable and aromatic solvents and
potentially persistent materials like PFCs - chemicals widely used by
other brands in the waterproofing of outdoor clothing. In contrast to
the industry norm, Nikwax is the only established aftercare business in
the world never to have used PFCs, knowing that they persist in the
environment and can bioaccumulate, building up at higher ends of the
food chain.
As tighter legislation kicks in and environmental awareness
heightens, Nikwax has emphasized its environmentally safe waterproofing
technology including its latest innovation: Nikwax Hydrophobic Down,
which is about to hit retail stores in Rab’s new range of down-filled
sleeping bags and jackets.
Delivering sustainable processes is a fundamental part of Nikwax’s
day-to-day rhythm. The company harvests rainwater for use in the
manufacture of core products, and has invested in a solar generation
system that provides virtually the entire electrical usage of its main
office unit, and is carbon balanced though the World Land Trust.
Nikwax’s waste reduction initiative has already seen the company’s
proportion of waste recycled go from 16-percent in 2006 to 71=percent in
2013. With an 80-percent target for 2014, the company aims to become
waste and landfill free in five years. But it doesn't stop there.
“Taking the ethical route rather than the easy-money road is a
difficult decision for some, but minimizing our environmental impact was
always the way for me,” said Brown. “I feel immense pride when I see
our product on the retail shelves – it’s a win for the customer and
conservation. The Queen’s Award is a great endorsement that says, yes,
you’re doing alright, keep going.”
By press release
Aucun commentaire:
Enregistrer un commentaire