SKECHERS Named Fashion Brand of the Year at the Footwear Industry Awards

LONDON--SKECHERS USA, Inc. (NYSE:SKX) announced that it was named Fashion Footwear Brand of the Year at The Footwear Industry Awards. This achievement follows a year when SKECHERS won multiple industry awards in the United States, including: Running Design Excellence and Children’s Design Excellence from Footwear Plus magazine and Footwear News Brand of the Year for the Skechers GO collection.

The most recent honor is SKECHERS’ second consecutive win at The Footwear Industry Awards; the Skechers Performance Division was previously named Sports Brand of the Year in 2013.

Peter Youell, Managing Director of SKECHERS UK and Ireland commented: “This achievement reaffirms SKECHERS’ heritage as a leading lifestyle and fashion footwear brand, and reflects the strong foundation of our business. We are extremely proud to receive this recognition from The Footwear Industry Awards, especially amongst such notable brands that were nominated in our categories. Building on this momentum into 2014, SKECHERS will continue to develop fashionable, on-trend footwear across our women’s, men’s and kids divisions.”

The prestigious annual awards event was held in February during the Moda Footwear Show and organized by Datateam Business Media with the support of the British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), Society of Shoe Fitters and Footwear Today.

Cheryl Taylor, Editor of Footwear Today Magazine commented: "I was delighted that Skechers won the Fashion Forward Brand Of The Year Award at the Footwear Industry Awards event in February 2014. Skechers has one of the widest and most exciting fashion ranges currently on offer in the UK, offering cutting edge designs for all the family.

Take the (SKECHERS) GoWalk for example, they're smooth, they're streamlined and really rather radical. Many styles come in deliciously bright colours and wouldn't look out of place on the catwalk, yet they are incredibly light and boy, are they comfortable! Good job Skechers!"

The Footwear Industry Awards recognize excellence at every level, and SKECHERS won over a strong competitive field that included Clarks, Fly London and Gabor. In addition, SKECHERS was highly commended in the Comfort and Wellness footwear category alongside Clarks and Ecco.
 
About SKECHERS USA, Inc.
 
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world.

For more information, please visit skechers.co.uk, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (https://twitter.com/SKECHERS_UK).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Contacts
SKECHERS UK/Ireland / Nicola Zachariades, 01707655955 / nicolaz@eu.skechers.com


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