Wax Vending out to install its custom built surf wax vending machines

LONG BEACH, New York, April 11th – 2014 – Wax Vending embarks on a month long journey across the East Coast to install its first fleet of custom built surf wax vending machines. Stocked with Bubble Gum Surf Wax and located directly outside local surf shops, the machines will provide surf communities with 24 hour access to surf wax year-round. The company plans to have over 50 machines in operation by mid Spring.

Constructed from anodized aluminum, insulated and built to withstand the elements, the machines are more than a reliable source of wax to surfers and additional income to surf shops. The company aims to become the first dedicated outdoor media platform for the action sports industry, utilizing the machines to offer endemic brands the chance to engage with a captive audience of surfers minutes before they hit the water.

Wax Vending will offer individual sponsors outdoor ad space on the face of each machine and custom branded wax labels to match. In addition to these outdoor and printed mediums, the machine is equipped with NFC (near field communication), allowing for mobile interaction with surfers. While purchasing wax, surfers can “tap” their phone to the ad board and be instantly directed to branded videos and other rich digital content. The company has also partnered with Swellinfo.com to offer surfers immediate access to hyper local surf forecasts through a second NFC tag for a fully integrated surf experience.

Wax Vending is preparing to take on sponsors for the 2014 summer season.
 
ABOUT THE COMPANY

Established in New York in 2014, Wax Vending is a “non-traditional” media platform that leverages the placement of wax vending machines to help bring brands into direct contact with surfers outside of the home. The company provides individual brands the opportunity to form meaningful connections with surfers through a combination of outdoor, print and digital mediums.

By press release