Wolsey, the men's golf apparel brand, hired golf industry veterans Jack
Griffith and Nicole (Nikki) Meloeny as sales representatives,
respectively servicing the Southwest (CO, AZ, NV, UT) and Midwest
regions.
Based in Scottsdale, Griffith’s key sales and management experience
includes being among the first Territory Managers hired by Oakley
Eyewear. In that role he developed the business and marketing plan
introducing Oakley to the prescription (Rx) and golf eyewear markets. A
graduate of the University of Arizona, Griffith has also worked for
J.Lindeberg, Mizuno, Easton, Ski Haus and other top sports and lifestyle
brands.
Most recently Midwest sales rep for J.Lindeberg, Meloeny
also serves as Assistant Golf Professional and Golf Shop Manager at
Franklin Hills Country Club, a prestigious Donald Ross design located in
suburban Detroit. She is a 1998 graduate of the PGM program at Ferris
State and recipient of that university’s Women’s Golf Scholarship.
“Our
collection’s heritage and great new fabric technologies have already
led to strong bookings by discerning merchandisers at top clubs and
resorts nationwide,” says Wayne Webster, Wolsey’s Golf Sales Director.
“The addition of Jack and Nikki’s expertise will further that process
while also helping to ensure our levels of service set the industry
standard.”
The Wolsey line – which officially premiered at the
2014 PGA Merchandise Show – will first ship for Autumn/Winter 2014. Its
sophisticated modern garments use traditional British menswear colors in
a clean and subtle manner. These combine with minimal and strong
textual patterns to create a “less-is-more” aesthetic.
Showcasing
a fit that is more middle ground than slim, Wolsey Sportsman is
highlighted by performance merino polo’s, base layers, knitwear and
pants, as well as breathable, waterproof and multi-layered outerwear.
Many pieces rely on Invista THERMOCOOL technology that dual regulates
body temperature to ensure the sportswear is “fit for purpose.”
Throughout
its history, Wolsey has been worn by historic explorers – like Captain
Robert Falcon Scott, Roald Amundsen and Sir Ernest Shackleton – and
sporting greats such as World Golf Hall of Fame members Peter Allis and
Tony Jacklin.
Wolsey is currently recreating a team of inspiring
pioneers that champion the company’s spirit of adventure and embody the
brand’s characteristics. Among the newest additions are European Tour
players Robert Rock, Tom Lewis and James Heath, famed designer Johan
Lindeberg and noted polar explorer Alex Hibbert.
By press release
Aucun commentaire:
Enregistrer un commentaire