“It’s exciting to bring our Spectrum headlamp customization program back to the Mountain Games for another season,” said George Chevalier, Marketing Manager at Princeton Tec. “The onsite re-creation of our production line not only helps educate consumers, shop owners, and shop employees in a real-time setting, but it also immerses our brand in the passionate outdoor culture featured at the event.”
The custom headlamp program instills creativity in its participants and enables individuals to create a customized Fuel headlamp using a 10-color pallete for six different headlamp parts – plus two headstrap options. The program uses Princeton Tec’s 70-lumen Fuel headlamp, which can be purchased for a discounted price of $25 at the Games.
The GoPro Mountain Games attracts professional and amateur athletes from across the globe to celebrate life in the outdoors. The Princeton Tec custom headlamp program will be located in ‘Gerber Gear Town,’ where fans and athletes can convene to both enjoy food and beer gardens, as well as a collection of outdoor brands and gear giveaways. Make sure to make your way to the Princeton Tec tent to build your own, custom headlamp step-by-step.
Just think, no one else in the world will have a headlamp like yours.
For more about the Princeton Tec Spectrum custom headlamp program, please visit: http://spectrum.princetontec.com/.
About Princeton Tec:
Since 1975, New Jersey-based Princeton Tec’s goal has been to support the outdoor community by building lighting products for the people who need superior illumination for any situation. Out products are designed to enhance all outdoor activities, crossing the boundaries from SCUBA and water sports; to camping and backpacking; to snow sports; alpine sports and road/commuter biking.
For more information on Princeton Tec, visit http://princetontec.com/.
By press release
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