Ross will be responsible for all sales leadership, development of sales strategies and managing the multi-channel differentiation efforts of the fast growing SAXX brand in Canada.
Ross joins SAXX most recently from Columbia Sportswear Canada where he was National Accounts Manager for Western Canada. There he managed and developed the Columbia and Sorel brands in Western Canada working closely with strategic accounts since 2010.
Prior to Columbia, Ross was National Sales Manager for DC Shoes in Canada from 2005-2010 where he managed the brand through a rapid growth phase and implemented segmentation strategies that gained the brand new consumer distribution points.
Prior to DC, Ross spent 23 years at Nike Canada developing the brand were he held senior roles in Sales and Product Management.
Kevin Kirsten, Managing Partner at No Limits, said, “Ross is a proven senior sales leader with experience working in multiple channels. He is exactly what the SAXX brand needs for its next phase of development throughout Canada.”
Ross MacPhail commented, "I have been fortunate enough to work for some great companies and these experiences have taught me what it takes to build a successful brand. It all starts with the people and SAXX offers me the challenge and opportunity to bring my many years of brand building to this young energetic team. I look forward to working with this group and expanding the SAXX brand across Canada."
About SAXX Underwear Co.
On a fishing trip in Alaska, SAXX founder Trent Kitsch was wearing a survival suit and the chafing he experienced left him wondering why men’s underwear wasn’t designed for how men are actually built.
When he returned, he couldn’t shake the notion that a better design was possible. In 2006, after months of tireless design and experimentation, he developed the patented Internal Mesh Panels, our key innovation that’s still the foundation of every pair we make.
SAXX has experienced rapid growth and a rise in popularity that has caught the attention of numerous professional athletes. SAXX’s versatility in the sport community ranges from MLB baseball players, professional snowboarders and skateboarders to NHL hockey players.
With over 1600 retailers across North America, SAXX is currently looking to extend its brand reach globally.
About No Limits Group
No Limits Group (NLG) was founded in 1993 and is based in Vancouver, BC. NLG partners with premium emerging brands to support their global growth in the action sports, lifestyle, outdoor, fashion and athletic markets. They tailor custom solutions by providing support from sales, marketing and ecommerce to operations and finance. This allows their brand partners to focus on what makes their brand great while No Limits takes care of the rest.
By press release
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