Schuberth North America Announces Peter Meade as New National Sales Manager

ALISO VIEJO, CA – May 16, 2014 –  Schuberth North America has hired motorcycle industry veteran Peter Meade as the new National Sales Manager. Meade has over 25 years of experience as a retail executive working both in and outside of the motorcycle industry, and has enjoyed successful dealer-vendor relationships while managing one of the top ten BMW motorcycle dealers in the country.

“We are very excited to have Peter as a part of the Schuberth team,” said Schuberth North America Vice President Randy Northrup. “His expertise in sales strategy will be a great asset for us, and his experience developing brands in other markets will bring us new insights into how to best grow our own product categories.”

Meade is a lifelong motorcyclist, having owned motorcycles from numerous brands over the years including BMW and Ducati. After gaining experience in apparel retail with large national brands like Ralph Lauren and the Limited Brands, Meade pursued his passion and brought his sales and merchandising talents to the motorcycle business.

Meade spent 5 ½ years as the general manager of parts, accessories, apparel and internet development at Bob’s BMW in Jessup, Maryland, one of the top ten BMW dealers in America. He will draw on this experience to not only develop sales programs but to work with Schuberth dealers throughout North America.

“I’m very excited to make this transition from the dealer side of the business to help represent a strong and storied brand like Schuberth,” Meade said. “The timing couldn’t have been better with the addition of the Held line, and I’m looking forward to developing strategic sales programs and promotions for both of these premium brands.”

See the Schuberth website to learn more about the company and its products. Be sure to like Schuberth on facebook, twitter and instagram to get the latest company news, product highlights, and information regarding special promotions and sales.

About Schuberth GmbH

The German helmet manufacturer Schuberth has been developing and producing high-end head protection systems for over 90 years. With a multitude of innovative products, the company ranks among the world’s leading manufacturers of motorcycle, Formula 1 and motor sport helmets as well as head protection for innovative solutions in industrial safety, fire fighting, the police and the military. The experience gained in particular from Formula 1, the pinnacle of motor sports, constantly provides fresh impetus for product developments that set the benchmark for head protection systems.

About Schuberth North America

In 2010, Schuberth GmbH opened the North American sister office in Aliso Viejo, California and continues to grow its exclusive dealer network for motorcycle products in the U.S. and Canada. Additional business segments work directly with law enforcement departments on the motor officer and crowd control products and with IndyCar and NASCAR teams on the auto racing helmets.

By press release