RICHMOND, CA – May 1, 2014 – Tim Calhoun, CEO and President of LeoVince USA, announced the
formation of a new business venture, SpeedMob, Inc. This new company
will specialize in managing premium brands for the powersports,
automotive and bicycle sectors.
According to Calhoun: “SpeedMob will be a forward facing company that
will deal directly with dealers, racers and consumers to offer
unprecedented communication, support and enthusiasm for the brands we
represent. We intend to create a company that embraces input, learns
from feedback and strives to foster an active and continuous
conversation with all of our customers. Our goal is to create an
attentive and responsive company that can react quickly to the fast
changing trends and market shifts. It is a new active approach to
integrate our brands and their range of products at the most human
level.”
“We have hired Acorn Woods Communications as our agency of record and
have had lengthy discussions about new ways to approach today’s
opportunities, and I really like the direction we are headed,” Calhoun
continued. “We began our strategizing at the business to business (B2B)
and business to consumer (B2C) models, and then the Acorn Woods team hit
me with their new approach to the market: (H2H) or human to human.”
“I decided immediately that this was the approach I wanted to
embrace,” Calhoun concluded. “The motivation is to remember that we are
in the business of offering fun and exciting products that promote our
customers’ passion and enhance performance. We want to begin with a
conversation, speak openly and more importantly listen with the intent
of learning how to best manage our brands to fit the wants, needs and
expectations of the enthusiasts that become brand ambassadors for these
amazing products.”
Look for more news to come from SpeedMob, Inc. in the weeks ahead.
By press release
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