Wilson Appoints New Head of Marketing

Wilson Sporting Goods Co. appointed consumer marketing guru Amy Weisenbach as its new VP of marketing, effective May 19.

“Amy’s immense creativity and strategic marketing chops are exactly what the doctor ordered as Wilson makes a coordinated and concerted push to reclaim its status as an innovator and disruptor in the Sporting Goods industry,” said Mike Dowse, President of Wilson.

“We are at an exciting and critical inflection point in Wilson's history, with our digital and smart product launches, new investments in re-launching our brand, and our recommitment to groundbreaking R&D.”

With Weisenbach’s appointment, Tom Gruger — her predecessor — will be moving into a role that focuses fulltime on the Wilson digital onslaught. “As our new VP of Digital, Tom’s role is critical to our future, and to the creation of our line of connected products,” Dowse added.

Weisenbach comes to Wilson after a stellar history of marketing firsts and turnarounds.

She spent 3 years at Beam where she led the U.S. Tequila portfolio and successfully turned around performance from a double-digit decline to the fastest growing tequila portfolio in the U.S. in both value and volume.  She repositioned multiple brands and led a large portfolio management turnaround effort.

Amy also spent 6 years at Unilever working on AXE – the #1 male grooming brand in the world.  Most recently, she was responsible the U.S. launch of AXE hair.  During her time on AXE, the brand received a Clio Award for Advertiser of the Year.  Additionally, Amy was named a Woman to Watch by Ad Age in 2012.

Weisenbach was most recently VP of Marketing for Trunk Club – a revolutionary new men’s apparel e-Tailer that pairs clients with their own personal shopper.

The news of Weisenbach stepping in as the company’s new VP of Marketing is the latest in a series of major announcements and activities following the appointment of Mike Dowse as the company’s new President, including the recent news of Wilson’s revolutionary new connected basketball which will be released later this year.

Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is the world's leading manufacturer of sports equipment, apparel and accessories.


By press release


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