Adidas ranked 8th on Interbrand’s annual list of the top 50 Global Green Brands report. That's up from 14 in 2013. Nike ranked at 29, an
improvement from 31 in 2013.
No other sports brands made the list
although it only looks at some of the largest global companies. The
report examines the gap that exists between a brand’s environmental
performance and consumers’ perceptions of that performance.
When
identifying the top 50 Best Global Green Brands each year, Interbrand
starts with the 100 brands that make up its annual Best Global Brands
report.
Brands that appear on this annual ranking have a global presence
and a demonstrated record of delivering value to their stakeholders.
Interbrand then conducts extensive consumer research to capture public
perception of the brands’ sustainable or green practices and compares
that to environmental or sustainability performance data collected and
analyzed by Deloitte Consulting LLP.
results:
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