adidas launched its new pioneering adiPower pre-cooling vest and
sleeves ahead of the 2014 FIFA World Cup Brazil™, which will be worn
exclusively by players from nine adidas federations at the tournament
including Germany, Spain, Argentina and Colombia.
Designed to
help leading football players prepare for games in warm climates
-environmental temperatures of 24°C and over - by reducing body
temperatures and delaying the onset of heat-induced fatigue, the
adiPower pre-cooling vest and sleeves will be worn as players warm up
for matches or during half time intervals.
The high-tech
pre-cooling concept includes a number of hyper absorbent granule zones
specifically located around the lower arms and upper back, which
rigorous testing has revealed to be the body's primary cooling areas.
Designed
so that there is no direct ice in contact with the skin, the garments
are stored in a freezer to maintain a temperature of close to freezing
for 15 - 20 minutes, allowing players a suitable cooling period whilst
playing in Brazil.
Dr Maarten Hupperets, Senior Researcher at
adidas said, "With some match temperatures in Brazil expected to be as
warm as 30°c this summer, the adiPower pre-cooling concept will ensure
body temperatures stay low and allow the world's best players to perform
at their optimum level. Our cutting edge product development reinforces
the position of adidas as the global leader of innovation in football
and the technology of the adiPower pre-cooling vest and sleeves will
help adidas players to succeed on the world's greatest football stage."
The
pre-cooling garment has been in development for a number of years and
has involved testing on many amateur and professional players, including
those who play in Brazil. It is currently being worn by players at
their pre-tournament training camps, with some of the teams expected to
debut the vest at upcoming friendly games in the USA, with temperatures
expected to be around 25°C.
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Source adidas
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